Enhancing Communication Activities Using Video Content
Seeking to expand recognition of the Panasonic Group's corporate citizenship activities and increase the number of people understanding and taking part in these activities, the PEX Corporate Citizenship Department has worked to improve the website for these activities and to enhance communication both inside the company and to the public through its newsletter, email magazine, and so forth.
Since FY2022, Panasonic Group has concentrated especially on creation of videos to gain interest from a broad range of age groups including youth.
In March it released ACT-CAST, a series of animated videos featuring popular voice actor, and recently it posted online videos in Japanese and English on environmental activities (Eco Relay), Fukushima "Reconstruction" Support Action, and support for areas without electricity. Please take a look!
