Fukushima Reconstruction Support Action Visited the Vice Governor of Fukushima Prefecture to report on the progress and expansion of activities
From right to left: Mr. Masuda, Mr. Akari, Mr. Sato（VG）, and Ms. Doumoto
On July 17, Mr. Akari (General Manager of Branch Offices, Government and External Relations Sector, Panasonic Operational Excellence Co., Ltd.),Mr. Masuda (Director of the Tohoku branch, Panasonic Operational Excellence Co., Ltd.),Ms. Doumoto (General Manager of Corporate Citizenship Office, Panasonic Holdings Corporation) and others visited the Fukushima Prefectural Office to report the progress of our group's "Fukushima Reconstruction Support Action" as well as various local contribution initiatives in the prefecture, to Mr. Sato, Vice Governor of Fukushima Prefecture and other senior officials.
The Fukushima Reconstruction Support Action is an initiative to support Fukushima's recovery--still facing reputational and fading-interest challenges--by eating local products. Since January 2022, the "Fukushima Reconstruction Menu" featuring agricultural, livestock, and marine products from Fukushima Prefecture has been continuously offered at the employee cafeteria of PHD/PEX headquarters in Kadoma. As of the end of March 2025, approximately 26,000 meals have been served across 24 workplace cafeterias. In addition, the Fukushima Marche, supporting Fukushima By "purchasing" local goods, have been held a total of 26 times at 14 locations.
Examples of Menu Items Offered So Far
Following the visit to the prefectural government office, the Fukushima Panasonic Family Association (PF Association) held its general meeting. Ms. Doumoto from the PHD Corporate Citizenship Office and others also participated, and shared updates on initiatives such as the Fukushima Reconstruction Support Action. PF Association members commented, "I was impressed by the breadth of Panasonic Group's support for Fukushima" and "These local contribution activities should be introduced to our clients and used in external relations."
Ms. Doumoto explaining various local contribution initiatives in Fukushima
From late July, Fukushima peaches reach their peak season, and the Fukushima Marche is held at various locations to coincide with this. On July 29, it was held at the MI Headquarters (North Kadoma), and on July 30 at PID (West Kadoma)--both events were very popular. Looking ahead, the Fukushima Marches are scheduled for August 21 at PHD/PEX Headquarters (Kadoma), September 2 at Tokyo Midtown Hibiya (9th floor), and September 20 at the Kusatsu Autumn Festa (inside Panasonic Kusatsu).
