About Our Design Approach
We aim to support food professionals, by addressing their challenges through the lens of design.
This page introduces our "The Intent of Our Design", "Our Design Mindsets", and "Vision".
The Intent of Our Design
We provide designs that are user-friendly, easy to clean, and harmonize with any space—supporting every food professional.
Our Design Mindsets
We have identified key expectations for cold chain equipment and defined three design mindsets that guide our approach.
Ease of Use
A trusted design that is universally accessible, timeless, and used with peace of mind for a long time.
Easy to Clean
Designs that prioritize cleanability through thoughtful shaping, material selection, and surface treatment.
Fits Seamlessly into Spaces
A design that eliminates unnecessary forms and decorations, smooths gaps and steps, and aligns with the needs of professional environments.
Design in Action
We have articulated the actions that embody our design mindsets.
Creating Harmony
We refine presence, color tone, movement, and spatial harmony.
A Symbol of "Pro Friendly"
To support all food industry professionals, we design with a deep commitment to being “Pro Friendly.”
We created a symbolic object to keep this intention close to heart and always present in our work.
Inspired by the gesture of a handshake, the symbolic object represents collaboration, co-creation, and mutual understanding.
It visually expresses our commitment to supporting professionals, combining the robustness required in commercial equipment with a sense of kindness toward users.
Design Showcase
These award-winning products reflect our commitment to supporting all food industry professionals through “Pro Friendly” design.
