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Jul 28, 2010

Panasonic Introduces World's First1 3D Consumer Camcorder

Panasonic's new innovative camcorder unleashes 3D recording to amateur home videographers and enables superb-quality 2D HD videos.

Osaka, Japan - Panasonic Corporation, an industry leader in Full HD 3D and HD TV technology, unveiled today the world's first 3D camcorder for consumers1. The HDC-SDT750 camcorder allows anyone to create powerful, true-to-life 3D images by simply attaching a 3D conversion lens that comes with the camcorder. Even without the 3D conversion lens, this innovative camcorder offers many ways to take home video recording to a new level with a wide range of sophisticated features. The camcorder will go on sale in Japan2 on August 20, to be followed in other countries in autumn of this year.

At the vanguard of 3D technology, this year Panasonic launched its Full HD 3D VIERA plasma TVs and 3D Blu-ray DiscTM players for homes as well as the world's first professional 3D camcorder. The development of a consumer camcorder capable of 3D recording is a natural next step for the company.

Incorporating Panasonic's broadcast technology, the advanced 3MOS System SDT750 camcorder lets users easily create their own 3D movies, something that previously only professional image producers had been able to do. Combined with a VIERA 3DTV3 and Blu-ray DiscTM player/recorder4, the SDT750 camcorder makes it possible to save precious memories of friends and family in vivid, lifelike 3D images, thereby further expanding the world of 3D enjoyment at home.

Even without the 3D conversion lens attached, there are many ways to enjoy the SDT750 camcorder. The 3MOS system with improved noise reduction (NR) technologies records dimly lit images in greater beauty than ever before. Other sophisticated functions include 1080/60p for NTSC or 1080/50p for PAL recording (Full-HD 1,920 x 1,080, 60 or 50 progressive recording)5 for ultra-smooth images, iA (Intelligent Auto) mode5 in the new HYBRID O.I.S. (Optical Image Stabilization/Optical Image Stabilizer)5, and a wealth of manual functions controlled by a manual ring6 for easy, creative shooting.

The high-sensitivity 3MOS System provides an effective motion image pixel count of 7,590,000 pixels (2,530,000 pixels x 3). And even with this high pixel count, newly developed technology increases sensitivity, and further-evolved NR technology achieves bright images with minimal noise when shooting under low light conditions. This maximizes the 3MOS features of excellent color reproduction, high resolution and rich gradation, and lets the user capture vividly colored images in both bright and darkly lit places.

Recording in 1,080/60p for NTSC or 1,080/50p for PAL5, the SDT750 camcorder produces richly expressive images, with none of the detail loss and flickering of the conventional 1,080i (interlace) recording. In addition, the iA function, which was highly popular on previous models, makes it easy for anyone to take beautiful videos. The SDT750 camcorder also newly incorporates the HYBRID O.I.S. system5 to bring clear, beautiful HD image quality to telephoto shots as well.

Notes:

1 As a consumer camcorder with 3D conversion lens for the AVCHD standard (as of July 1, 2010).
2 The 3D conversion lens VW-CLT1 is sold separately in the Japanese HDC-TM750/ HDC-TM650 models and will have different specifications as the overseas model.
3 Compatible VIERA models will be announced at a later date.
4 Compatible Blu-ray DiscTM Player and Blu-ray DiscTM Recorder models will be announced at a later date.
5 This function is not available when the 3D conversion lens is attached.
6 Manual ring control covers the focus, zoom exposure, shutter speed and white balance settings. Besides the white balance settings, the manual ring control s not available when the 3D conversion lens is attached.

About Panasonic

Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 7.42 trillion yen (US$79.4 billion) for the year ended March 31, 2010. The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE: PC) stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at http://panasonic.net.

Media Contacts:

Overseas Public Relations Office
Panasonic Corporation
Tel: 03-6403-3040
Fax: 03-3436-6766
Panasonic News Bureau
Tel: 03-3542-6205
Fax: 03-3542-9018
*The content in the following news releases is accurate at the time of publication but may be subject to change without notice. Please note therefore that these documents may not always contain the most up-to-date information.

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