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News & Events
Jul 23, 2010
Panasonic to Celebrate Two-Year Countdown to London 2012 Olympic Games in Trafalgar Square
Osaka, Japan - With exactly 'Two Years to Go' until the London 2012 Olympic Games (London 2012), Panasonic Corporation, the Official Worldwide Olympic Partner in the Audio and Visual Equipment category for the London 2012 Olympic Games, announced today that the company will host a one day event called "Get Ready for London 2012" in Trafalgar Square on July 27, 2010 to mark the occasion.
The event highlights include a "3D Future Zone" featuring six special pods that include Panasonic's Full HD 3D Plasma Home Theater Systems. The systems allow visitors to enjoy exciting Olympic Games footage from recent Olympic Games in high-quality 3D, immersing them in the true-to-life full HD 3D images.
Also, in cooperation with the London Organising Committee of the Olympic Games and Paralympic Games (LOCOG), and British Broadcasting Corporation (BBC), the British broadcaster for London 2012, Panasonic will broadcast a live feed of the celebrations being hosted in the Olympic Park, East London on its big screen in Trafalgar Square. By receiving the BBC News channel live feed, Panasonic's 60m2 LED screen in the square, will give people an opportunity to be a part of this milestone day in the countdown to London 2012.
"We are proud to support London 2012 Olympic Games and commemorate 'Two Years to Go' at the historic site of Trafalgar Square," said Keith Evans, Managing Director, Panasonic UK Ltd. "As the Official Worldwide Olympic Partner in AV category, we have been supporting the visual development of the Olympic Games, and we believe that 3D will be the future gold medal standard for experiencing every moment of the Olympic Games - it really is the next best thing to actually being there."
Paul Deighton, Chief Executive Officer of LOCOG said, "Panasonic has supported the Olympic Games for more than 20 years with its AV technology, and we are excited about continuing this partnership with Panasonic for London 2012. Panasonic's Full HD 3D technology shows us great opportunity for both sport and technology by capturing the passion of sport like never before and delivering an outstanding viewing experience for fans across the world."
Panasonic will host various events and attractions from 11:00 to 20:00 on July 27 in Trafalgar Square, including a live broadcast of the London 2012 tour of the Olympic Park from 14:15-15:00.
A media event will be held from 18:00-18:30 on the same day. Dignitaries on hand will include LOCOG CEO Paul Deighton, Team GB Olympic Gold medalist Tim Brabants and Team GB Olympic Silver medalist Keri-Anne Payne.
The other activities on the day will include a "Meet & Greet" opportunity with Wenlock, the official London 2012 Olympic Games mascot, "Have a Go Zone" where everyone can have fun participating in various games and sports. To add further appeal to this exhilarating celebration of 'Two Years to Go,' visitors will be treated to a live dance performance with stars from the hit film 'StreetDance 3D'.
There is no entrance fee for Panasonic's "Get Ready for London 2012" event.
For more details and event webcast, please visit www.panasonic.co.uk/live2012
Panasonic invites you to come and celebrate 'Two Years to Go' for London 2012.
Panasonic is proud to support the Olympic movement - aimed at promoting world peace through sports - as the Official Worldwide Olympic Partner in the Audio and Visual Equipment category for more than 20 years since The Olympic Partner (TOP) Program commenced at the Calgary Olympic Winter Games in 1988. Under the slogan of "Sharing the Passion," Panasonic contributes to the success of the Olympic Games through its technology. In 2007 Panasonic renewed the partnership with the International Olympic Committee through to the 2016 Olympic Games in Rio de Janeiro.
Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 7.42 trillion yen (US$79.4 billion) for the year ended March 31, 2010. The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE: PC) stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at http://panasonic.net.
Broadcast quality audio and video available for download at
For more information, visit http://panasonic.net/olympic/
- Overseas Public Relations Office
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- Fax: 03-3542-9018
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