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Apr 21, 2010

Panasonic Announces Eco Ideas Declaration in Latin America

- The company aims to be Latin America's No. 1 Green Innovation Company in the Electronics Industry -

Osaka, Japan - Panasonic Corporation and Panasonic Corporation of Latin America (PLA), the headquarters of Panasonic's Latin American operations, announced the Eco Ideas Declaration for the region in Playa Matapalo, Costa Rica. By adopting the declaration, they aim to become the No. 1 Green Innovation Company in the Electronics Industry in Latin America as part of Panasonic's group-wide commitment to taking the lead in bringing forth green innovation in the world.

Panasonic is striving to become the No. 1 Green Innovation Company in the Electronic Industry with a global perspective by 2018, the 100th anniversary of its foundation. To achieve this goal, the company is pursuing its Eco Ideas for Lifestyles by promoting sustainable and comfortable green lifestyles as well as Eco Ideas for Business-styles with aims to reduce the environmental impact of its operations to a maximum extent and spread technologies and ideas that are brought forth through such reduction efforts. Panasonic is combining these environmental efforts and business growth.

The declaration in Latin America followed those adopted in Europe in October 2008 and in Asia Pacific in June 2009. Panasonic has been leading environmental initiatives that are tailored to the local conditions in these regions. The pledge in Latin America underscores Panasonic's commitment to offering a green lifestyle to people in the Latin American countries as well as pursuing a green business-style in its business activities.

"There is a greater awareness of environmental issues in Latin America, the region rich in nature such as rain forests in Amazon and Central America," said PLA Chief Executive Officer Hidetsugu Uji. "To help conserve the natural environment, Panasonic pledges to reduce CO2 emissions by 10 percent from manufacturing and double the sales of our industry-leading environment-conscious products. We will also encourage Panasonic employees to lead the conservation efforts in cooperation with local communities."

Mr. Uji further outlined the goals for Latin America under the declaration as follows:

• Eco Ideas for Lifestyles: Panasonic aims to double the regional sales of Superior Green Products by March 2013 in comparison with the level of the fiscal year ended March 2010. Superior Green Products, internally certified by Panasonic, are those that have achieved the industry's top environmental performance in terms of energy saving, effective utilization of resources and the management of chemical substances.
• Eco Ideas for Business-styles: Panasonic seeks to cut CO2 emissions by 10 percent in the region by March 2013 compared to the levels of the fiscal year ended March 2006. It will also designate an Eco Ideas Factory in the region by March 2012 as a model factory to implement Panasonic's environmental strategy that is focused on the two key themes: Eco Ideas for Lifestyles and Eco Ideas for Business-styles. The factory will play a pivotal role in spreading Panasonic's Eco Ideas through promoting participation in environmental communications and eco activities by its employees and the local community. Panasonic employees in Latin America will contribute to local communities by taking initiatives in driving environment-conscious and awareness activities together with the residents.

For more information on Panasonic's eco initiatives, visit www.panasonic.net/eco/ecoideas.

About Panasonic Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 7.77 trillion yen (US$78.4 billion) for the year ended March 31, 2009. The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE: PC) stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at http://panasonic.net/.

About Panasonic Corporation of Latin America
Panasonic Corporation of Latin America, based in Sao Paulo, Brazil, is the regional headquarters of Panasonic's Latin American operations, coordinating Panasonic offices in 15 countries in the region. Since setting up its first Latin American office in Peru in 1966, Panasonic, a worldwide leader in the development and manufacture of electronic products, has been delivering high-quality products and services that meet the needs of consumers and businesses in the region.

About Panasonic

Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 7.77 trillion yen (US$78.4 billion) for the year ended March 31, 2009. The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE: PC) stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at http://panasonic.net/.

About Panasonic Corporation of Latin America

Panasonic Corporation of Latin America, based in Sao Paulo, Brazil, is the regional headquarters of Panasonic's Latin American operations, coordinating Panasonic offices in 15 countries in the region. Since setting up its first Latin American office in Peru in 1966, Panasonic, a worldwide leader in the development and manufacture of electronic products, has been delivering high-quality products and services that meet the needs of consumers and businesses in the region.

Media Contacts:

Akira Kadota, International PR
Panasonic Corporation
Tel: 03-6403-3040 Fax: 03-3436-6766
Panasonic News Bureau
Tel: 03-3542-6205 Fax: 03-3542-9018
*The content in the following news releases is accurate at the time of publication but may be subject to change without notice. Please note therefore that these documents may not always contain the most up-to-date information.

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