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Sep 29, 2008

Panasonic to Showcase Tomorrow's Lifestyle with Advanced, Broader Networking at CEATEC JAPAN 2008

Osaka, Japan - Panasonic, the leading brand by which Matsushita Electric Industrial Co., Ltd. is known, will showcase its vision of a new lifestyle under the theme of "Tomorrow's Lifestyle with Advanced and Broader Networking" at CEATEC JAPAN 2008, a comprehensive cutting-edge IT and electronics trade show, to be held from September 30 to October 4, 2008 at Makuhari Messe in Chiba City on the outskirts of Tokyo.

As digital high definition (HD) TVs, Blu-ray Disc players/recorders and other HD AV products have become widely available, consumers now enjoy beautiful and high-quality HD images in their homes. Meanwhile, advanced home networking technologies are facilitating an environment where a variety of the AV equipment can be connected seamlessly via high-speed wireless home network. With the connectivity extending to AV devices, home appliances and housing equipment such as lighting and air conditioning, a comfortable and convenient life people dreamed of is coming closer to realization.

At the Panasonic booth, visitors can see Panasonic's vision of a new lifestyle with Panasonic's HD TV in the center of a home network providing a broader connectivity with a wide variety of equipment and appliances not only in the living room but all around the house, in the car, outdoors and all areas of life. Panasonic will demonstrate its comprehensive ability, bringing together the strengths the company cultivated in a wide range of areas under the Panasonic brand. The company will change its name to Panasonic Corporation effective October 1.

The Panasonic booth will focus on the following three concept zones and new products.

<Concept Zones>

[Zone 1: Total Living Space Solution for Tomorrow's Lifestyle (three to five years ahead)]

Presents AV Entertainment Space Solution, Family Wellness Solution and Eco-conscious Household Solution - a tomorrow's lifestyle created by a broader network with VIERA TV in the center.

[Zone 2: Advanced and Broader VIERA Link (three to five years ahead)]

Presents ever-evolving VIERA TVs. As a vanguard of "high-definition culture," VIERA TVs have changed the TV experience from "one of watching" to "one of using" and continue to evolve as various digital AV products and home appliances are connected around them.

[Zone 3: "Life Wall" for Future Living Room (2015 and beyond)]

Introduces a totally new lifestyle and true-to-life communication created by an entire wall of TV called the "Life Wall" and cutting-edge user interface technology.

<New Products>

Introduces Panasonic's latest AV products, including a 150-inch ultra-large plasma display, NeoPDPs with double efficiency technology, VIERA TVs, Blu-ray DIGA and LUMIX cameras.


<Panasonic Booth at CEATEC JAPAN 2008> (Hall 3, Digital Network Stage)

HD Devices
  • VIERA Digital TVs
    • Plasma TV lineup
    • LCD TV lineup
    • Portable 1-seg TV
    • Mobile phone with 1-seg TV
  • Blu-ray DIGA
  • LUMIX digital cameras
  • HD camcorders
VIERA LINK
  • Entertainment
    • DIGA
    • Rack theater system
  • SD Memory Card
    • HD camcorder
    • LUMIX
  • Security
    • Video Intercom
    • Sensor camera
    • Car navigation system
    • Mobile phone
NeoPDP Technologies (prototype)
  • Plasma with double efficiency technology
  • 150-inch plasma display
  • Super-thin plasma display
Advanced Technologies
  • Wireless full HD connectivity
  • UniPhier
Environmental Technologies
  • Eco Ideas Declaration
  • Reduction of CO2 emissions for one household
  • Next-generation environmental technologies
Concept Zones
  • Zone 1: Total Living Space Solution for Tomorrow's Lifestyle
  • Zone 2: Advanced and Broader VIERA Link
  • Zone 3: "Life Wall" for Future Living Room

*Please note that exhibits are subject to change without prior notice.
**For further details, please visit http://panasonic.net/exhibition/ceatec2008/.
***For your information, Matsushita Electric Works, Ltd. (to be called Panasonic Electric Works Co., Ltd. effective October 1, 2008) will be exhibiting connectors, relays and sensors in Hall 7, the Electronic Components, Devices and Industrial Equipment Stage.

About Panasonic

Best known for its Panasonic brand name, Matsushita Electric Industrial Co., Ltd. is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 9.07 trillion yen (approx. US$90.52 billion) for the year ended March 31, 2008. The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE:MC) stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at http://panasonic.net/.

Media Contacts:

Akira Kadota, International PR
Matsushita Electric Industrial Co., Ltd.
Tel: 03-3578-1237 Fax: 03-3436-6766
Panasonic News Bureau
Tel: 03-3542-6205 Fax: 03-3542-9018
*The content in the following news releases is accurate at the time of publication but may be subject to change without notice. Please note therefore that these documents may not always contain the most up-to-date information.

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