Headquarters News

FOR IMMEDIATE RELEASE

Media Contacts:
Akira Kadota, International PR
  Tel: +81-3-3578-1237  Fax: +81-3-3436-6766
Panasonic News Bureau
  Tel: +81-3-3542-6205  Fax: +81-3-3542-9018

Panasonic to Launch a Theme "Living in HD"
At CEATEC JAPAN 2006

---

Osaka, Japan - At the CEATEC JAPAN 2006 which is to be held at the Makuhari Messe from Tuesday, October 3 to Saturday, October 7, Panasonic, the leading brand for which Matsushita Electric Industrial Co., Ltd. is known, will showcase its latest technologies and products under the theme, "Living in HD - An enhanced lifestyle begins with high definition."

Together with advanced products developed with the latest HD technologies, Panasonic will present its ideas for high-quality, comfortable lifestyles with various consumer electronics products linked together, including the VIERA flat-panel display TVs, LUMIX digital still cameras and a wide range of SD devices.

At this year's CEATEC JAPAN, one of Asia's largest international exhibitions of imaging, information and communications equipment and technology, Panasonic President Fumio Ohtsubo is going to make a keynote speech under the theme: Value Creation for Better Living, Focusing on "Manufacturing." The speech is scheduled to start at 12:30 pm on October 4 at Convention Hall A of the International Conference Center.

The Panasonic booth will feature the main stage presentation and the BD (Blu-ray Disc) Theater, as well as nine different categories (see below). In the main stage presentation, Panasonic's vision of "Living in HD" will be elaborated in a 12-minute show, which uses multiple 103" plasma displays. As new BD recorders/players are being launched, the BD Theater will present 1080p high definition video experience with a 7.1-channel audio system. For more details of the exhibits, please visit http://panasonic.net/exhibition/ceatec2006.

About Panasonic
Best known by its Panasonic brand name, Matsushita Electric Industrial Co., Ltd. is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of US$76.02 billion for the year ended March 31, 2006. The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE:MC) stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at http://panasonic.net/.

<Panasonic Booth>

      High-Definition Equipment

Digital HD TV	SD Memory Card/Applications	Home Networking Solutions
■VIERA (Large Flat-Panel TV) ■Large-Screen Plasma Technologies ■IPS Alpha LCD Technologies ■VIERA Link	■D-snap (SD Audio Player) ■D-dock (SD Stereo System) ■SD Video Camera ■SD/SDHC Memory Card Technology	■"T-navi" Service ■Home Security System ■HD-PLC (High Speed Power Line Communication) ■c.Link (High Speed Coaxial Wire Communication) ■Video Door Phone with Monitor-Equipped wireless Handset
BD/DVD	Digital Cameras
■DIGA (DVD Recorders) ■Blu-ray Disc Products ■Blu-ray Disc Technologies	■LUMIX (Digital Camera) ■LUMIX Link
	Mobile	Business Solutions
	■Mobile Phones ■Mobile Phone Compatible with one-segment Digital Terrestrial Broadcasting	■Network Camera Solution ■Remote Monitoring System Solutions
HD Equipment for Industrial Use	Automotive	Core Technologies
■HD Broadcasting Equipment ■HD Plasma Display	■Strada (Car Navigation System Equipped with Digital Terrestrial TV Tuner) ■ETC Unit/DSRC Unit ■Rear-View Camera	■UniPhier (Integrated Platform for Digital Consumer Electronics) ■Digital Tuner ■Environment-friendly Core Technologies     •Hybrid Fuel Cell (for Mobiles)   •Speakers with Bamboo-Fiber Diaphragms   •Card-Type LED Illumination Source   •AlGaN/GaN Power FET

* Please note that exhibits are subject to change without prior notice.

---