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Headquarters News

Jun 26, 2006

FOR IMMEDIATE RELEASE

Media Contacts:
Akira Kadota, International PR
  Tel: +81-3-3578-1237  Fax: +81-3-3436-6766
Panasonic News Bureau
  Tel: +81-3-3542-6205  Fax: +81-3-3542-9018

Panasonic to Start BD-ROM Authoring Service in Japan
Following the US




Osaka, Japan - Panasonic, the brand for which Matsushita Electric Industrial Co., Ltd. is known, announced today the company will start Blu-ray Disc entertainment title (for Blu-ray Disc read-only media, or BD-ROM) authoring service for content providers in Japan on August 1.

The service will be provided at Panasonic DVD Authoring Center in Roppongi, Tokyo, using the same advanced Blu-ray Disc authoring equipment installed at Panasonic Hollywood Laboratory (PHL) in Universal City, California. The equipment includes a new specially developed MPEG-4 Advanced Video Codec (AVC) encoder and a Blu-ray Java authoring system. The combination of the encoder and authoring system allows reproduction of near-original, high-quality video with an easy-to-use graphical user interface (GUI) based on Java.

Prior to the Japan launch, PHL will commence the BD-ROM authoring service for movie studios on July 1 in the Unites States as announced on June 22, 2006. The press announcement is available at http://www.panasonic.net/press-room.

About Panasonic
Best known by its Panasonic brand name, Matsushita Electric Industrial Co., Ltd. is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of US$76.02 billion for the year ended March 31, 2006. The company's shares are listed on the Tokyo, Osaka, Nagoya, New York (NYSE:MC), Euronext Amsterdam and Frankfurt stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at http://panasonic.net.


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