Panasonic Corporate Citizenship News

Panasonic is working to create a more sustainable world.
Individual employee also carries out proactive social activities as global citizen with the theme "education and coexistence".


CIS: New Year charity events held

Having expressed its desire to hold a charity event for the children of local orphanages as part of its corporate citizenship activities, the Almaty office of Panasonic CIS (PCIS) put this suggestion into practice over two separate days on January 11 and 13.

A total of 159 children at two different orphanages were delighted to receive sweets and presents from employees dressed as Santa Claus and various cartoon characters. The PCIS representatives also put on song and dance performances as the children enjoyed a day they will not forget for a long time.

Europe: Panasonic Iberia receives European CSR Award

Panasonic’s “European CSR Award” is an annual award to recognize,
encourage and reward “excellence” in CSR practice by companies
operating in the European region. The Award is intended to focus on
activities or projects which are associated with at least one of the
following ‘pillars’ which are integral parts of Panasonic Europe’s CSR
strategy: environmental innovation, workplace improvement activities
and contribution to society.

In recognition of the company's ongoing innovative CSR project "CLIC",
the CSR Award for 2010 has gone to Panasonic Iberia. CLIC actually
stands for "cultivating crazy ideas (for business innovation)". After
restructuring, Panasonic Iberia held motivational creativity workshops
and then a contest between four CSR projects, with a high level of
employee engagement. The winning project is the "Panasonic Forest",
which is to be financed through cost savings made by eco innovation
within the office. The award went to Panasonic Iberia because, during
difficult times when a company would normally cut the budget for CSR
as the first step, encouraging employees to be engaged in CSR activities
is very important and highly regarded. This project has shown, that CSR
is not just donating money or time to charities/schools or planting trees,
but something we need to understand as being at the core of the
business. Especially the motivation of the employees needs to be in

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USA: Toys for Kids Program Brings Joy to local New Jersey Children

On Thursday, December 16, 2010, the PNA Corporate Outreach Programs Department completed Panasonic’s annual Toys for Kids program with an event at PNA headquarters in Secaucus, New Jersey.

s were donated to the Secaucus, New Jersey Police Department PBA who then distributed the toys to local hospitals and not-for-profit organizations in the area. In addition, Corporate Outreach also donated toys and Panasonic product to the Newark Renaissance House (NRH) – a not-for-profit agency that operates residential, outpatient and infant mental health programs that address the needs of families affected by alcohol and substance abuse. Panasonic hosted 19 children ages newborn to 9 years old and their mothers so they could meet Santa Clause (whose visit was coordinated by the Secaucus Police PBA), open gifts and enjoy a delicious holiday lunch.

In the weeks leading up to this event, Secaucus employees made personal donations of toys valued at over $2,000 (USD). In addition, Panasonic Solutions Company asked each employee attending their holiday party to bring a toy which resulted in an overwhelming number of toys this year, and the son of one employee caught the Panasonic spirit of giving and donated three bags of toys to the cause.

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USA: Panasonic Corporation of North America HQ hosts holiday concerts

Returning for their 5th year, the internationally acclaimed Jubilation choir performed culturally diverse holiday favorites for employees during lunch hour at PNA HQ. Jubilation Choir, with over 100 members is a culturally mixed choir whose members are volunteers and professional singers. Most recently, Jubilation sang the title track with lead vocals by Queen Latifah on "Oh Happy Day", an album that won a 2010 Grammy Award for Best Traditional Gospel Album.

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Panasonic employees were also treated to a lunch time holiday concert by the Hudson County Schools of Technology - High Tech High School from North Bergen, New Jersey. Over 30 High School students performed an hour of popular contemporary and traditional holiday music, as well as a wonderful dance performance from the school's performing arts students. 

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UK: Attend charity Bike race 2

UK2_01.jpgPanasonic System network UK's volunteers from all areas of the factory worked successfully together during their free time over a weekend and participated in the Coast to Coast Bike Ride Challenge, cycling over 100 miles from Ilfracombe to Devon in South West England - raising over £7000 for Marie Curie.

The whole company were involved in this activity; the volunteers came from all areas of the factory from General Managers to Shop floor workers; the rest of the workforce were also involved heavily in fundraising, donating gifts for raffles and "guess the score" rugby draws, and individual sponsorships.

Marie Curie is a charity that provide nursing care and assistance for approx 50% of cancer patients who die at home. They work through the night and day to provide care for patients in the comfortability and familiarity of their own homes. The nurses also provide practical and emotional support.