Panasonic Corporate Citizenship News

Panasonic is working to create a more sustainable world.
Individual employee also carries out proactive social activities as global citizen with the theme "education and coexistence".


Thailand: Panasonic Group in Thailand to Help Flood Victims

Major floods are occurring during the 2011 monsoon season in Thailand, most severely in the Chao Phraya but also in the Mekong River basin. Beginning in late July and continuing for over three months, the floods have caused 666 reported deaths by November, affected over 5 million people, and caused damages estimated at up to 156.7 billion baht (5.1 billion USD) as of 18 October.

Panasonic Group in Thailand, as a member of Thai Society for 50 years, concerns about the victims of this disaster. We donated THB 230,000 to support the event to relieve flood victims to the Thai Red Cross Society in October 2011. PTHC group also donated THB 100,000 through Department of Labor Protection & Welfare, Samutprakarn Office. We continue our help by donating 500 sets of mobile toilet which were designed by reusing materials left from production line in November 2011. For our customers, we have launched a campaign called "Panasonic Service Clinique" which is a project to give a free repairing service and special price of spare parts. The campaign will be last until December.

As the situation seems to be continued in Thailand for a couple of months, Panasonic Group in Thailand are concerning about this situation with sympathy. And we are planning to continue the help to flood victims more and more.

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Japan: Panasonic donates Life Innovation Container to Miyagi Prefecture

At the end of March, Panasonic donated a Life Innovation Container to Miyagi Prefecture, which suffered widespread devastation in the recent Great East Japan Earthquake.

The Lifestyle Innovation Container is a full package of the Panasonic Group's energy creation, energy storage, and energy saving technologies into a single, 20-foot container. The system consists of solar panels, EV batteries, and charge-discharge control apparatus, and its development was headed by the Corporate Division for Promoting Systems & Equipment Business. This technology was originally developed for developing and emerging nations without electrical infrastructures, but this special donation was agreed in response to a request from Miyagi Prefecture following the extensive damage sustained in the disaster. The donated Lifestyle Innovation Container was installed at the municipal disaster response headquarters in the town of Minami-sanriku, which was almost totally destroyed by the tsunami.

The container will supply electricity for communications equipment and computers at the Minami-sanriku disaster response headquarters. It will also be used to charge mobile phones and otherwise provide support to those refugees forced to live at the Minami-sanriku General Gymnasium Bayside Arena, where the local disaster response headquarters is located.


USA: National Wear Red Day

In February 2011 as part of "American Heart Month", Panasonic joined hundreds of organizations across the United States for the annual American Heart Association's (AHA) "National Wear Red Day" to help in the fight against heart disease – the leading cause of death in women. Wear Red Day is an important part of the American Heart Association's "Go Red for Women" movement – a program that builds awareness and gives women a plan of action to reduce the risk of heart disease and raise necessary funds for research.

Employees were encouraged to wear something red, donate a minimum of $5.00 (USD) and/or purchase a Go Red tote bag or reusable plastic cup, which allowed them to wear jeans to work on. Employees who made donations received a Go Red heart-healthy recipe booklet, pin or bracelet. At headquarters in Secaucus, New Jersey, a free blood pressure screening was also available to all employees.

To enhance the Go Red activities and promote healthy living among employees, the Corporate Outreach Programs department offered employees Zumba classes – a Latin-inspired dance fitness program that blends international music and dance steps to create a “fitness party”.A donation of $5 or more or the purchase of a Go Red promotional item, allowed employees to participate in the four classes that were held every Thursday during the month of February in the cafeteria.

Over 700 Panasonic employees from nine regional offices raised $5,000 (USD) for the American Heart Association. PNA HQ added $1,000 (USD) making the total donation to the AHA $6,000(USD).


Japan: Panasonic representatives take part in BOP seminar at One World Festival

The 18th edition of the One World Festival, "an international festival to exchange, interact, and cooperate with others around the world," was held on February 5 and 6, and attended by a grand total of over 10,000 members of the public and students. As part of the event, General Manager Wataru Yokogawa of the Corporate Citizenship Group and Manager Hiroyuki Kakuchi of SANYO Electric joined Masamichi Yamagami of AMDA Multisectoral & Integrated Development Services (an NPO) for a BOP-oriented discussion on using Life Innovation Containers and Eneloop lanterns to help provide aid to developing nations. The discussion was chaired by Hirohisa Seike, board member of Japan International Food for the Hungry.

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Japan: "The Roots of Music" concert: international collaboration through gospel and jazz music

A charity salon concert was hosted for the benefit of aid activities in South Africa on January 30.

Performing gospel songs were Duduzile Nkabinde and Selina Muraba, who had been invited to Japan from South Africa by the Japan International Volunteer Center (JVC)*, an international NGO. Appearing as jazz pianist was Michiko Ogawa of the Corporate Citizenship Group at Corporate Communications Division. Both performances attracted more than the official capacity of 30 people at the Maestrora Music Academy salon that served as the venue for this event, making for a fervent atmosphere that contrasted sharply with the cold of winter outside. The concert was opened with an introduction by JVC staff to the activities currently being conducted by the NGO in South Africa. Ogawa's jazz piano performance was accompanied by adlib vocals in a style resembling the two visitors from South Africa. The performance of gospel music by Nkabinde and Muraba then included both traditional songs and an original song about testing for HIV. The climax of the event then came with a session by all three performers. The audience was blown away by the beauty of their rendition of "Amazing Grace," before bursting into applause at the conclusion of "We Shall Overcome."

The total proceedings of 130,000 yen from this concert have been donated in their entirety toward the activities of JVC. The money will allow 26 persons who have been diagnosed as HIV-positive to undergo training for AIDS treatment.  One of the gospel singers at the concert, Selina Muraba commented, "I am truly happy to have been able to meet Japanese people who believe in transcending the boundaries between those giving and those receiving aid in order to make our society better."


*The specified non-profit organization, Japan International Volunteer Center (JVC), is an international NGO working in nine different countries across Asia, the Middle East, and Africa. Established in 1980, the center is now a beneficiary of the Panasonic Heartful Club. For details, see