Panasonic Corporate Citizenship News

Panasonic is working to create a more sustainable world.
Individual employee also carries out proactive social activities as global citizen with the theme "education and coexistence".


Vietnam: Eco learning program at Panasonic Risupia Vietnam and school


In October and November, 2011 Panasonic Vietnam continues to carry out Eco Learning Program for 832 students from 11 Elementary and Secondary Schools in Hanoi city at Panasonic Risupia Vietnam and their schools.

Participating in the program, students not only can show their knowledge about the environment by actively answering raised questions, attentively listen to new information of environmental current issues but also can have a chance to watch interesting KWN video clips on the theme.

This time, the program is expanded to Elementary School students from grade 3 to grade 5. Although at young age, the students start being aware of the methods to protect the environment such as turning off the light when not using, commuting to school by bicycle instead of car or motorbike, not throwing the rubbish into the street, planting trees, etc...


Some students shared that after attending the program, they were deeply aware that environmental issues have become increasingly critical and serious for the entire globe even though they have not considered them before. They will start and continue to contribute, participate enthusiastically in the activities of protecting the environment.

The lecture is represented as a environmental knowledge competition between the different teams from class or school. This proactive training method has been attracting great attention, interest of many students, and teachers. Deeply understanding that the program are a valuable program for Vietnam students to improve their awareness of protecting the environment, Panasonic Vietnam will keep trying our best to implement and expand this program to more and more students nationwide.

Malaysia: Eco Works of Art & Eco Picture Diary National Contest & Awards Ceremony 2011


85 participants comprising of students from age 10 to 16 years and teachers from 10 pilot schools in Selangor were present to receive their awards and prizes from Director of Co-Curricular and Arts Division, Ministry of Education Malaysia and Director General of National Visual Gallery Malaysia together with Managing and Deputy Managing Directors of Panasonic Malaysia at Panasonic Kids School Eco Learning National Contest & Awards Ceremony 2011 on 2 November at National Visual Art Gallery in Kuala Lumpur. Thirty entries were submitted for the Eco Works of Art contest using recycled materials converting them to art pieces and 3D models and 16 made the final. Whilst 500 entries were submitted for the Eco Picture Diary contest and 21 made the final.

These diaries were reviewed by a panel of judges who are experts in art and education. Judges for the Eco Works of Art comprise of National Visual Art Gallery Curators, Educationist, Artists, News Editor and Panasonic representative.


11 year old Mohd Wafie from Taman Sri Andalas Primary School Klang won the Champion award for Eco Picture Diary contest and will represent Malaysia for the Global contest in Paris next year. He wrote about his 5-day experience from preparation for 'break fast' in Ramadhan leading to the 'Hari Raya' festive celebration. He shared his thoughts and observations on the abundance use of plastic bags, to avoid using polystyrenes containers for food, to encourage carpool for travelling to reduce CO2 emission, cleaning of airconditioner for better energy saving, preparing Hari Raya greeting cards made of recycled paper box to tree planting to help preserve the environment.

Grand winner for Eco Works of Art for Primary school category was Taman Sri Andalas Primary School Klang with their eco project titled "Eco Friendly Recycle House" and Grand winner for Secondary school category was Technic School Sepang with their eco project titled "Metal Flower". Both category winners were awarded a study trip to Japan in December 2011.

Japan: Further promotion for Eco Monogatari (Eco Stories) in-school lessons program

In Japan, Panasonic is working harder than ever to promote its Eco Stories in-school lessons program, one of the central pillars of the company's initiatives to support education for the next generation.

This is a sociology and environmental sciences program that teaches schoolchildren about historical advances in home appliances, and how people in manufacturing are working hard in their respective roles to help solve environmental issues. In doing so, the program aims to encourage the children to consider what they can be doing as well.

The program fits in with a unit of the sociology curriculum for fifth-year elementary school students, and has also been used as part of the Eco Learning Program (ELP) being promoted around the world.

In addition to the members of the Corporate Citizenship Group, a total of 65 instructors from Panasonic have donated their time to this program in FY2011, with lessons having been held in 131 elementary schools and six junior high schools (total 9,105 students) as of the end of November. By the end of the fiscal year, it is planned that lessons will have been held in around 200 different schools, with educational materials supplied to about 200 schools as well.

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Malaysia: Kids School Eco Learning Program start


Three Panasonic Group companies situated in Malaysia have begun the Kids School Eco Learning Program, an environmental education program for kids in Malaysia. The event to kick it off was held July 26, 2011 at Panasonic AVC Networks Kuala Lumpur Malaysia(PAVCKM).

Covering ten schools in Selangor, this program teaches elementary school and junior high school students the importance of the environment and provides them with information on how they can become involved. Through a tie-up with Malaysia's Ministry of Education, the program will be incorporated into the school curriculum.

Program instructors will not only be visiting the schools to conduct the classes but will also be providing factory tours. An Eco Ideas Contest will be run as part of the program with the various schools to carry out their own eco-initiatives, with the winner invited to Japan. The program will also feature an Eco Picture Diary Contest with students to keep a picture diary on the environment.

The July 26 kickoff event was attended by Deputy Minister of Education Khair Mohamad Yusof. The event was made livelier by the attendance of students from the ten participating schools in Selangor, as well as their teachers and a contingent of local media. The event also included the announcement that PAVCKM would become Malaysia's Eco Ideas Factory, moving to further increase resource recycling and promote waste separation in order to minimize the environmental impact of the factory.

This initiative forms part of Panasonic's global promotion of its Eco Learning Program (ELP), and is the second program to be implemented in Asia following the collaboration with the Ministry of the Environment in Singapore.


Brazil: First Eco Learning Program and hybrid car craft workshop


A Panasonic Kids School Eco Learning Program (ELP) and a hybrid car craft workshop was held at a Panasonic showroom in Sao Paulo, Brazil on August 9.

The event saw 20 children divided into two groups to first of all learn about global warming in the ELP session. The children showed great interest as they listened to the instructor, and were keen to raise their hands and offer their own input. Some of them spoke about things they had heard about the global environment from their parents and siblings.

This was followed by the hybrid car craft workshop. The younger participants (aged 7-8) required personal supervision from one assistant per child, but one member of staff per table was sufficient for the older children.


The children offered a variety of cute comments, including "I never expected to be able to make something so cool from this paper," "I don't really like cars normally, but I do like this car," and "It's great to make a car out of paper! Where can you buy sets like this? I want to make another one at home."

Finally, the children were presented with hats that had been prepared as souvenirs. Their response to both the ELP and the hybrid car craft workshop was highly positive, and they all left with smiles on their faces at the end of the day.

Panasonic will continue to promote similar eco learning initiatives as the company seeks to become the No. 1 Green Innovation Company in the electronics industry.