Panasonic Corporate Citizenship News

Panasonic is working to create a more sustainable world.
Individual employee also carries out proactive social activities as global citizen with the theme "education and coexistence".


Russia: Panaboard Contest & Eco Project Contest Held

In November 2011, the final stage of the FY11 Panaboard Contest and the Eco Project Contest were held in Moscow.

Panaboard Contest's Final Stage

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Since 2009, Panasonic Russia, Ltd. has been hosting an annual contest for original educational materials and demonstration lessons using the Panaboard interactive electronic whiteboard, with the support of municipal school boards in Russia. Approximately 200 teachers compete with each other every year. The contest, now in its third year, has become more exciting year by year. In FY11, senior officials of school boards were invited from Moscow, Saint Petersburg, Penza, and other major cities to serve as contest judges and passionate lessons were given by participating teachers and students. As a result of strict evaluations of 318 demonstration lessons, three best teachers were selected. They will be invited to Japan in March this year to participate in a variety of training programs offered in Panasonic facilities and elementary schools.

Eco Project Contest


Eco Nomination is a contest for interactive lessons focusing on environmental issues. Teachers gave easy-to-understand lessons on environmental activities to children using the Panaboard. A total of 19 teachers participated in the contest from 10 cities and the following three lessons were selected for the Grand Prize.


Furthermore, the Eco Picture Diary Contest Awards Ceremony for Grand Prize winners was also held in the same venue. In FY11, 3,000 children created picture diaries about eco-friendly activities that they put into practice in Moscow.

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Romania: kids school programme awarded at national environmental protection contest

On 16th of December 2011 the 3rd edition of Gala Awards for the best Romanian environmental protection projects was held in Bucharest by ECOTIC, and National Guard of Environment Romania.

The campaign promotes the best projects related to social responsibility and good practices dedicated to environmental protection .

Panasonic Romania's kids school project received a diploma primarily because of: 

  1. Content of the lessons 
  2. Kids involvement in a practical way 
  3. Eco Picture Diary Contest with participation/education of more than 5000 kids 


Austria: Mr.Green promotes 'kids school - eco learning' on Austrian TV

Panasonic Deutschland (PDE) kids school team with stand at 'Inter Paedagogica' fair in Vienna interviewed by educational TV.


After the successful establishment of the 'kids school - eco learning' programme in Germany with approx. 20.000 children participating since December 2010, it was time to start promoting it in Austria, too. For this reason, PDE had a 'kids school – eco learning' stand at 'Interpaedagogica 2011', held in Vienna November 10-12, Austria's main educational fair with almost 270 exhibitors and 17,000 visitors.

The 14 m� stand displayed the free printed teaching materials, such as factbooks and activity books for teachers and pupils, eco picture diaries and the specific videos by kids playing on a plasma display. Targeted visitors, such as teachers, showed great interest in the programme and thus 100 sample sets of the materials were distributed as well as 400 recyclable business cards with the important info. Eight schools ordered materials directly at the stand.

The promotion of the programme was supported and highlighted by the appearance of mascot 'Mr. Green' who walked up and down in front of the stand, giving people the opportunity to stop and wonder, take photos, cuddle with him and inform themselves about the programme.

The big sympathy for Mr.Green and the awareness he created for kids school at the fair was also reflected by an interview held with Austrian educational TV. Mr. Green had drawn the TV team's attention, they were curious about him, who he was, why he was there and what he stood for. These questions were answered by Katrin Schaller, project leader 'kids school –eco learning' of PDE, in a short interview and gave her the opportunity to explain the programme and hint towards the website for more detailed information.

"Mr. Green was a magnet, his appearance made our first presence a highlight for the fair, the visitors and the successful promotion of our eco learning programme in Austria", resumes Schaller.

The interview was published January 3, 2012.
Watch the entire video here: 
Bildungs.TV - bildungsthemen - Interpadagogica 2011 - kids school - eco learning

-Panasonic kids school
-kids school - eco learning (Germany & Austria)

Katrin Schaller, Panasonic Deutschland, 06.01.2012

Germany: 12,000 spade cuts for a new forest


Within the scope of "the international year of the forest" Panasonic employees planted 3.000 new trees together with pupils from an elementary school in Hamburg. October 21, 2011, was a beautiful day with bright sunshine when 45 colleagues set off towards a forest area on the outskirts of Hamburg. There, we met up with a grade three class of elementary school "Rahlstedter Höhe", a class that had participated in our kids school – eco learning programme. We had invited them to join our activity in order for them to broaden their newly acquainted environmental knowledge by a practical experience in the real forest.


Everyone was welcomed by Mr. Green and the forester and his team, who explained the proceedings and the way we had to work. The kids loved Mr. Green and could hardly be torn away from him.We received the spades and the 3,000 copper beech plants (50-80 cm tall), formed teams of one adult plus one or two pupils and off we took into the forest depths and undergrowth to start the planting. It takes about 4 spade cuts to plant a tree which sums up to the incredible number of 12,000 cuts for all trees!

We retimbered an existing birch tree forest area. Birches only live 50-60 years and then they make space for the beeches. Beeches naturally grow in this area, but they are in danger of becoming extinct due to clearings and transformation of ground. Therefore, by planting these young beech trees we contributed to the protection of our environment. It took us only record breaking 3 hours to plant the whole amount of new trees.

After the work was done everyone enjoyed the fresh clean air in the forest while having a snack and a drink provided by our catering. The kids once again played with Mr. Green or sat by the campfire. Our activity was joined by local media from newspapers and a TV station, who filmed a two-minute sequence for their evening programme. Upon returning to the office in the afternoon everyone was happy and positively exhausted. All-in-all it was a successful ECO RELAY-activity, that helped building our team spirit and that everyone will remember!

Related article: Over 450 Photo Documentary of "Panasonic ECO RELAY"

Vietnam: Eco learning program at Panasonic Risupia Vietnam and school


In October and November, 2011 Panasonic Vietnam continues to carry out Eco Learning Program for 832 students from 11 Elementary and Secondary Schools in Hanoi city at Panasonic Risupia Vietnam and their schools.

Participating in the program, students not only can show their knowledge about the environment by actively answering raised questions, attentively listen to new information of environmental current issues but also can have a chance to watch interesting KWN video clips on the theme.

This time, the program is expanded to Elementary School students from grade 3 to grade 5. Although at young age, the students start being aware of the methods to protect the environment such as turning off the light when not using, commuting to school by bicycle instead of car or motorbike, not throwing the rubbish into the street, planting trees, etc...


Some students shared that after attending the program, they were deeply aware that environmental issues have become increasingly critical and serious for the entire globe even though they have not considered them before. They will start and continue to contribute, participate enthusiastically in the activities of protecting the environment.

The lecture is represented as a environmental knowledge competition between the different teams from class or school. This proactive training method has been attracting great attention, interest of many students, and teachers. Deeply understanding that the program are a valuable program for Vietnam students to improve their awareness of protecting the environment, Panasonic Vietnam will keep trying our best to implement and expand this program to more and more students nationwide.