Panasonic Corporate Citizenship News

Panasonic is working to create a more sustainable world.
Individual employee also carries out proactive social activities as global citizen with the theme "education and coexistence".


Japan: Environmental activity for next generation at the Ogasawara Islands - a UNESCO World Heritage Site

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The "World Heritage Eco Learning Program" started in Japan this year. Over the course of the year, Panasonic will host World Heritage educational activities in six different countries. This report introduces one such activity at the Ogasawara Islands south of Tokyo!

Between June 26 (Thursday) and 28 (Saturday), Panasonic hosted an "Environmental activity for the next generation at the Ogasawara Islands - a UNESCO World Heritage Site". The particular island chosen for the event was Chichi-jima. In collaboration with "Kids Witness News", a video production support program also provided by Panasonic, the activity included a workshop where the children of Ogasawara could record video to send to people all round the world and help protect their World Heritage Site. A total of 43 pupils from Ogasawara Elementary School were joined at the activity by 12 children from the Ogasawara Lions Club, which is taking part in the Kids Witness News Initiative.

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On June 26 (Thursday), a ceremony was held to introduce the staff and 12 children from the Ogasawara Lions Club, who will take part in the "Kids Witness News (KWN)" video production support program, to the elementary school children. Ide, the teacher in charge, gave a welcome address. A discussion was then held as to what kind of video to produce during the workshop on June 28, and what to show to the pupils in Vietnam during the video summit.

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June 27 (Friday) was a day for UNESCO World Heritage environmental education. The staff travelled to Ogasawara Elementary School, where they were met by 43 fifth- and sixth-year pupils in the library. The day began with a talk from Takahashi of Panasonic, who spoke about World Heritage and introduced activities being promoted by children in various different countries to protect their heritage sites in the form of a quiz.
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This was then followed by a special lecture by Kazuo Horikoshi, Director of the Institute of Boninology (NPO). He gave an easy-to-understand explanation of how the plants and animals that live on the Ogasawara Islands crossed the sea to reach there in the first place.

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After the lecture, the participants went outside into the school gardens to conduct fieldwork using Panasonic's HC-BKK1 "Boken-kun" educational digital video cameras. They split into groups to experience filming video on two different themes - "Typical Ogasawara scenery" and "Good things about Ogasawara". Everyone enjoyed themselves greatly.
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June 28 (Saturday) featured the Kids Witness News (KWN) workshop during the morning. The children divided themselves up into various roles to record the videos - such as cameramen, directors, voiceover, and audio recording. Finally the filming began. Although they seemed nervous at first, they soon found their smiles again. Were they able to say everything they planned to say in front of the camera?

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The afternoon allowed the children to engage with other children in Vietnam via a smart television. They enjoyed getting to know each other better with quizzes, dances, and songs. One quiz question from Ogasawara was "Do you like Japan?" - to which every single Vietnamese child answered "I love Japan!"

Panasonic Corporation signed a strategic partnership contract with the UNESCO World Heritage Center on June 3, 2011 with the aim of helping conserve UNESCO World Heritage and promoting sustainable growth through environmental education for the next generation. As part of our related initiatives, we are promoting environmental education for the next generation at World Heritage Sites around the world, and have already conducted such activities at 13 different countries.

Panasonic UK hosts Kid's School Workshops at the e-Luminate Festival in Cambridge

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Panasonic UK, as a part of the Cambridge e-Luminate Festival 2014 held an LED lantern and Hybrid Toy Cars Workshop for local children on the 17th and 19th of February 2014. The workshop is a part of Panasonic's "Kids School" Program, and aims to educate children about sustainable technology by building their own hybrid car and a lantern that uses an LED light.
The e-Luminate festival is a two week long festival that celebrates the collaboration between art and technology. Professional projectors from Panasonic were used to light up several buildings in Cambridge with beautiful pieces of art, such as the famous Senate House and the walls of the Grand Arcade Shopping Mall.

ブログe-Luminate Workshop.jpgThe Hybrid Toy Car and LED Lantern workshops were held over two days, educating 74 children in total. They were facilitated with the help from volunteers from an education charity called STEM Team East, who aim to encourage children to engage with science and technology. Masako Hiraki, a manager in the European CSR Office of Panasonic Europe said "We believe that the younger generation is the key to create a sustainable society and to find answers to tomorrow's environmental challenges. Panasonic is committed to supporting the development of the next generation and offers a wide variety of programmes globally with the aim to provide an environmental education to children. We were very happy to see the children's faces glowing with excitement and focusing on their own creations. We want to thank e-Luminate for giving us this great opportunity to run our 'Kids school' programs during the e-Luminate Cambridge Festival."
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The kids not only built energy efficient devices but also learnt about their working principles. They were equally captivated with the aesthetics of the design. As the lights were switched off and the LED lanterns took centre stage the room lit up like a rainbow, adding to the excitement of the children. Towards the end of the sessions prizes were awarded to the fastest Hybrid car. ブログ lantern Panasonic e-Luminate Workshop -PhotoDoubleL-54.jpg
Alessandra Caggiano, MD of the e-Luminate Foundation, said: "The Panasonic educational programme is impressive and we are delighted to be running these workshops for the first time ever in the UK. We are also very grateful to the STEM East Team for their support with experienced facilitators"
Throughout the workshop, children interacted with staff and asked inquisitive questions about Panasonic and sustainable technology. The sold out event proved to be a great success and the children were delighted to be able to take their own pieces home to their parents.

A video of the highlights of the festival, including our workshops and projections can be viewed here:

China:World Heritage Eco Learning Program at the ancient city of Lijiang


On Feb.10, 2014, "Panasonic World Heritage Eco Learning Program" was successfully carried out in China, at the ancient city of Lijiang which is a UNESCO world Heritage Site. Over 30 students and teachers from Beijing, Tianjin, Hebei, Guizhou, Hei Longjiang province were invited and gathered together in the beautiful ancient city, as well their parents, volunteers from Osaka International University, representatives from World Heritage Center, Lijiang Ancient Town Management and Maintenance Bureau, and from Science Alliance Network, for a total attendance of 44 people. They spent four days here learning the importance and the greatness of the World Heritage, and making deep communication.

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In June, 2011, Panasonic Corporation and the UNESCO World Heritage Centre announced a strategic partnership agreement to promote sustainable development through World Heritage conservation and environmental education for the next generation. The agreement was renewed to May, 2015, under the renewed strategic partnership between UNESCO and Panasonic Corporation, Panasonic China will continues to host other World Heritage Eco Learning events in China, together with the next generation, protect the World Heritage.
Lijiang played as the second site after the first site Pingyao in China. The students learned the tradition and customs of Lijiang, and history of Dongba culture, as well as climbing to the Yulong Snow Mountain, enjoyed the Naxi Ancient Music which wasknown as the "living fossil of Chinese classical music". The participants of this event are all the award-winners of 2013 Panasonic Eco Picture Dairy, China Contest who are talent in painting. As a key part of this event, Dongba Culture Learning left quite a deep impression for all. Dongba Character known as the world's only hieroglyphic alive, was called the "living fossil of characters".

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In 2003, Dongba ancient book was listed on the Memory of The World Register by UNESCO. The students learned the way of writing "World Culture Heritage, Human Treasure" in Dongba Character, finally drew on the Tees with the slogan "World Culture Heritage, Human Treasure "in various unique features with their imagination on drawing.
Representatives from World Heritage Center, Lijiang Ancient Town Management and Maintenance Bureau also attended this event, telling the students the tradition and customs of Lijiang, the Naxi Nationality and Dongba culture. The students expressed their wish to be a world heritage communicator actively and enthusiastically. They would like to share the impression of Lijiang in their eyes with classmates and friends in order to enhance the awareness of world heritage protection.
As a sustainable strategic partner of UNESCO in world heritage protection and next generation education, Panasonic devotes to environmental protection and focuses on sustainable development, there has been 4,500 students from 12 countries invited into the "World Heritage Learning Program" since 2011 from its promotion. "Panasonic World Heritage Learning Program" will provide more opportunities for Chinese students to protect the wholeness of treasure World Heritage for the future from dispute, human over exploitation and environment disruption.

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Spain: World Heritage Eco Learning Program at the Sagrada Familia


Panasonic Iberia held a UNESCO World Heritage Eco Learning Program event on 20th November 2013 at the Sagrada Familia, part of which is inscribed on the World Heritage list.
214 pupils with teachers from 5 of the schools participating in the Kids Schools program attended the event and learnt the importance of conserving the World Heritage and the significance of global environment preservation


Panasonic Corporation and UNESCO World Heritage Centre have a strategic partnership since 2011 to raise awareness about the conservation of UNESCO World Heritage sites and to promote sustainable growth through environmental education of the next generation. As part of the partnership, Panasonic is globally implementing environmental education in various UNESCO World Heritage sites.

The Sagrada Familia is a large Roman Catholic church still under construction designed by Catalan architect Antoni Gaudi. The Nativity facade and the Crypt of the Sagrada Famiia were inscribed on the UNESCO World Heritage list in 2005. Its unique, extraordinary and magical architectural style attracts many tourists. The completion of the Sagrada Familia is anticipated in 2026 marking the centenary of Gaudi's death.


The event started in the Crypt with the welcome speech by Vicente Sanchez, the Managing Director of Panasonic Iberia, followed by lectures on 'UNESCO World Heritage Eco Learning Program by Nuria Carrasco from the local UNESCO Office and Tomas Molina, a national famous weather forecast broadcaster and climate change expert. The children enjoyed the interactive lessons and learned the characteristics of World Heritage sites, the number of inscribed sites all over the world and the fact that preserving the world heritage sites will lead to the conservation of the global environment.


Then, the Eco Picture Diary National Ceremony was held and the three winning schools were introduced and rewarded. Panasonic implements the Eco Picture Diary program globally and children express their learning and ideas on environmental protection in their diaries.

Lastly, Laurent Abadie, the CEO of Panasonic Europe requested of the children in his closing speech, saying "The children here today will be adults when the Sagrada Familia is completed. I hope that the children who are involved in today's workshops continue to work together for the good of the environment in the future".

After that, the pupils were given a tour in the Sagrada Familia. With an explanation from a tour guide, they learnt what Gaudi tried to express in the design of an interior that looked like a majestic forest of trees, and the importance of protecting such valuable sites globally.内部見学P1060230.jpg


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In the second part of the program, the children moved to a local sports center in Barcelona and joined an eco learning workshop. Firstly, they experienced creating Nendo Dango Balls (or Clay Seed Balls, an organic seed dispersal technique of Japanese Origin) by mixing various seeds in clay and making it into a ball. Nendo Dango not only absorbs water from the air even in a dry place but also protects the seeds from being eaten by insects and animals. The Nendo Dango, which the pupils made, will be stored in a box and delivered to them to plant at school and home. The children were very positively involved in the program.

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After the fun of making Nendo Dango, the children discussed what they can do to preserve the global environment. They wrote down their personal commitments of what they can do in their everyday lives, such as 'switch off lights when nobody is in a room', 'walk to school on a nice weather day' and hang the cards onto the Trees of Wishes. The symbolic trees collected participants' wishes and commitments, and are now displayed in PIB´s office. 集合写真+ピックスP1060684.jpg

Panasonic Iberia played a leading role in planning and hosting the event and many staff joined and supported the event voluntarily. It was not an easy job to hold such a big event in the Sagrada Familia, Spain's most popular monument, but Panasonic Iberia's teamwork made the event a great success.Many local journalists attended the event, which was introduced in numerous media sites afterwards.
We appreciate all the children and participants who supported this event!

EU:Panasonic's kids school "eco learning" Greece launch on 8th

 On 8 October, 2012 in Crete, Panasonic's kids school "eco learning" Greece was kicked off using the opportunity of a 2 week International Sustainability Summit, hosted by ESA** (European Sustainability Academy).Greece is the latest of 20 countries to participate in this Panasonic eco education programme in Europe and CIS region.ESA wishes to work very closely with Panasonic on contributing to the environmental education of the next generation of Greeks.


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**ESA: European Sustainability Academy
ESA is a Sustainable Business and Corporate Responsibility International centre for management and leadership teaching and business management research.  ESA has a fully sustainable purpose build seminar and conference facility on the Greek island of Crete.