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Panasonic Corporate Citizenship News

Panasonic is working to create a more sustainable world.
Individual employee also carries out proactive social activities as global citizen with the theme "education and coexistence".

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Taiwan: Tree-planting in New Taipei City

As part of the Eco Relay for sustainable earth, the Panasonic Group companies in Taiwan took part in a joint treeplanting event named "Sustainable Forest 100: Going Green New Taipei City" held in the Fuzhou Park in Banqiao District on March 12. A total of 1,700 people including 600 individuals from nine Panasonic Group companies in Taiwan -- presidents, employees, and their families -- and citizens planted 10,000 seedlings of golden rain trees, Chinese hibiscus, and melastome with a view to preventing global warming and reducing CO2 emissions.

In line with the group-wide policy of becoming the No. 1 Green Innovation Company in the Electronics Industry, the Panasonic Group companies in Taiwan are promoting 'eco ideas' for lifestyles and business-styles and proposing ideas to more effectively use resources and energy in everyday life. One prime example is the release of refrigerators, washing machines, and air conditioners equipped with the ECO NAVI function in February this year, which has led to a reduction in household power and water consumption. Regarding environmental events, the promotion of the Love the Earth Citizens' Campaign involves a wide spectrum of people, ranging from employees to their families, friends, and even community residents.

The tree-planting event, in which Panasonic employees in Taiwan took part, was held by the New Taipei City's government not only to commemorate the 100th anniversary of the city's foundation but also to develop a more comfortable society in Taiwan and promote healthy living. With a keen awareness of our responsibilities as a member of Taiwan's corporate community, we will work together with you to preserve the environment in Taiwan and the rest of the planet.

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Japan: Pine tree seedlings planted at Hakata Bay

A great pine forest called Chikuzen-hachimatsubara is spreading along the coast of Hakata Bay in Fukuoka and has protected the city of Hakata from wind and flood damage. To preserve this beautiful pine forest, in March of every year, an NPO called The Hakata Pine Field Dream hosts an event that sees pine tree seedlings planted at Uminonakamichi Seaside Park. This year's tree-planting event was held on March 5. 

As part of Panasonic's Eco Relay for sustainable earth activities, a total of 72 people took part in this event, including members of Panasonic System Networks Co., Ltd. and their families, as well as members of the Matsukyu Association (former employees' association) and the Kyushu Panasonic Family Association.

Thanks to the calm and warm weather, 240 people -- not only from the Panasonic Group but also students and other volunteers -- planted 1,900 seedlings, up 900 from last year.

The Panasonic Group's participation in this project dates back to 2001. Each participant pays 500 yen as a participation fee, which is used to purchase pine seedlings, and becomes a "green shareholder" of pine seedlings, dreaming of a grown-up pine forest in thirty to fifty years time.

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China: Children's Eco Learning Program & Tree Planting

5 Panasonic Companies in Hong Kong had conducted the second workshop with "Shek Lei St. John's Catholic Primary School" on 10 Nov 2010. This time, the target audiences were primary 3 students in which total 100 students had participated.

Besides keeping the experimental exercise about the differences between traditional bulb and fluorescent bulb, we modified the contents and added 2 new topics - "Global Warming" & "Biodiversity"; in order to fit students' learning capability. The contents were lively and easy to understand, thus, students shown their enthusiasm in participating the Q&A session. Lastly, we ended the program with "eco-DIY" which stimulated students' creativity in using wasted materials.

After 1-hour workshop, all students were graduated successfully! We hope they could share what they've learnt with their families and put into practice in their daily life, save the earth together!

The Tree-Planting Activity at the Panasonic Shanghai Zone, an event held every year from 2009, was conducted along the main road in the Zhangjiang Hi-Tech Park in Pudong New Area, Shanghai, on the morning of December 16, 2010. A total of more than 100 representatives from the ten companies listed below, including both executives and their employees, took part in the event:
Panasonic Corporation of China,Panasonic Industrial (China) Co.,Ltd. ,Panasonic Home Appliances Microwave Oven (Shanghai) Co.,Ltd. ,Panasonic Plasma Display (Shanghai) Co., Ltd. ,Panasonic International Trading (Shanghai) Co., Ltd. ,Panasonic Semiconductor (Shanghai) Co.,Ltd. ,Panasonic Energy (Shanghai) Co., Ltd. ,Panasonic Finance (China) Co.,Ltd. ,Panasonic Magnetron (Shanghai) Co., Ltd. , Panasonic Advertisement Shanghai Co., LtdAs a group, the participants planted a total of 1,200 trees, helping to boost the green scenery of the Pudong New Area significantly.

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Venezuela:Recovery of "REDOMA DE LA TRINIDAD"

Venezuela_01.jpgPanasonic de Venezuela (PAVECA) has started it's CSR project of recovering the iconic sub-urban space "Redoma de La Trinidad", located in the Baruta District of Caracas city. Along with the local authorities, the activity included tough cleaning and gardening for the space to be a park for the community to enjoy.

35 volunteers of PAVECA helped in the removal of the garbage found in the place and started the plantation of almost 1400 plants. The CSR activity was witnessed by all of the cars and motorbikes passing through this very busy area and doubtfully brought interest on the started project.

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The plants were chosen as the most fitted vegetable species for the local environment, with the prospective of a great ornamental visual effect for a public garden. There was also a strategic reason to choose those plants: to be able to attract once again those local birds that probably escaped due to the traffic and aggressive building development. Once the project advances with another session of massive planting, maintenance with watering and gardening, the La Trinidad's roundabout should result as an eco-friendly space for the people to enjoy by doing exercise or doing bird watching. This project is planned to be fully developed in matters of 6 months, and will get a one year formal compromise with the local authorities to be sponsored by Panasonic.

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PAVECA has done in house PR effort to get a public awareness. There is a strong belief that by giving a good corporative example, there will be a role model effect that could drive other companies to create their own eco conscious activities with the community surrounding the zone.