Panasonic Corporate Citizenship News

Panasonic is working to create a more sustainable world.
Individual employee also carries out proactive social activities as global citizen with the theme "education and coexistence".


Tanzania: Conducting Periodic Inspection on Life Innovation Container! Tanzania Mbola Village Report (1)



In October 2011, Panasonic donated a Life Innovation Container (LIC) in the remote village of Mbola located in the heart of Tanzania where electric power is not yet available. 
A year after the donation, we visited Mbola to conduct periodic inspection on the LIC and observe how the unit was being used.


点検作業 配電盤.jpg

First, we checked on each of the devices on the control panel and then on the status of the rechargeable batteries as part of the regular maintenance routine.


点検作業 蓄電.jpg

Then, we collected the data from the monitors attached to the rechargeable batteries and performed other operations for doing analysis back in Japan, followed by a check of the external equipment, such as the solar panel, connecting cables.

点検作業 PV.jpg

We found that the LIC was functioning normally without any problems.

 PC教室 ロバート.jpg

The LIC itself is located near the Mbola Primary School and is being used to provide power for the school's computer lab. It is also being used by the village residents to charge their mobile phones.


ヒアリング先 最後の訪問先.jpg


One of the people using the mobile phone charging service said that he used the service twice a week.

Before the LIC was installed, the village had no electric power, and they used kerosene lamps and candles for illumination. With the introduction of the LIC, the villagers came to know the benefits of having free access to electric power.

Feature article: Solar LED Lantern Project (Deliver lights to non-electricity areas in the world)

1. Corporate Citizenship Activities with the use of Solar LED Lanterns

In the world today, 1.32 billion* people, mainly in developing countries, are still forced to live without reticulated electricity. The CSR&Corporate Citizenship Group has been working on a project in collaboration with international institutions, NPOs and NGOs, etc, to help improve people's lives in areas which have no electricity, by making good use of our energy technology. The Solar LED lantern is one of the products used in this project.
* Quoted from "World Energy Outlook 2011" issued by International Energy Agency (IEA)

ランタン表紙1.jpgPanasonic donated 4,000 solar LED lanterns in March 2011 to disaster stricken areas hit by the Great East Japan Earthquake. These three prefectures in the northeast of Japan were temporarily without power, and the afflicted people of the disaster thought very highly of Panasonic for our contribution.
ランタンタンザニアP1.jpgAlso in April of the same year, Panasonic donated 1,000 solar LED lanterns to the United Nations Development Program for Tanzania. Those lanterns enable people to study at night and run small businesses, etc, and they are very happy with them.(Photo: Solar LED Lanterns are utilized for children's home work in villages without electricity in Tanzania.)

Furthermore, in March 2012, Panasonic donated 2,000 solar LED lanterns to 15 organizations such as NPOs and NGOs etc, who are working to solve social issues in Cambodia. The Cambodian organization to which Panasonic donated the solar lanterns, sent us feedback on how they are being used and some notable examples are outlined below:


Solar LED Lantern Project (continued)
2. Solar LED Lantern Usage in Cambodia

*Using them for health care field.
The Non-Profit Organization, World Vision Japan, which works on health-care issues in poverty-stricken areas of agricultural districts, reported that solar lanterns enabled them to carry out medical examinations for expectant and nursing mothers and deliver babies, and provide emergency medical care for children during the night at health care centers in villages with no electricity. They quoted the following overjoyed comment from a woman who is close to her due date:

医療.jpg"I am really pleased that a light is on even at night at the health care center. I cannot visit the health care center during the day (as I have to work in the fields). But now I can come to the health care center even at night with a sense of security." (Photo produced by Non-Profit Organization, World Vision Japan)



*Using Solar LED Lanterns in the education sector
ランタン勉強.jpgThe Non-Profit Organization, Japan Team of Young Human Power, which works with the education sector, mainly on building schools, delivered a message to us from a teacher who prepares classwork for the following day by using a solar LED lantern.
"Until now, I have been using kerosene lamps. On windy days, the kerosene lamp goes out sometimes, and also the light from a kerosene lamp is weak, therefore it was difficult even just to prepare classwork for the following day. However, since starting to use solar LED lanterns, my work is going well and it is now possible for teachers to complete lesson preparation far more quickly. As a result of completing preparation more quickly, we now have time for studying ourselves, to improve teaching methods. Thank you very, very much for your support."  (Photo produced by Non-Profit Organization, Japan Team of Young Human Power)    


*The Non-Profit Organization, Japan Mine Action Service, 教室.jpgis working on the removal of anti-personnel land mines as well as building primary schools on the land after the mines have been removed. However, as there is no electricity, it is dark inside the school buildings even during the day. So, they reported that they made a special metal fitting to set up lanterns, and were using the lanterns hanging from the class room ceiling. (Photo produced by Non-Profit Organization, Japan Mine Action Service)  





*The Non-Profit Organization, ASAC (Association of School Aid in Cambodia) is carrying out literacy education for illiterate adults and lending家族.jpg solar LED lanterns to students as well as building schools and making donations to schools. Comments from students in the literacy classes are reported below:
"We use solar LED lanterns for every purpose in our life as well as studying to become literate. It is very handy as a solar LED lantern can be shifted to the kitchen when cooking a meal. Until now, we have been using car batteries. And it cost money to charge the batteries, and they can't be moved around as they are so heavy. But we can carry solar LED lanterns everywhere and can move them around, which is very handy. Solar LED lanterns have changed our lives so much."   (Photo produced by Non-Profit Organization, ASAC :Association of School Aid in Cambodia)


Solar LED Lantern Project (continued)

The Public Utility Foundation, School Aid Japan, also runs orphanages and uses solar lanterns in accommodation buildings and study rooms for the子供勉強.jpg orphans. To light the orphanages, an electric generator is used from 6:30 pm to 9:00 pm, however the generator is switched off at 9:00 pm owing to the cost of fuel, therefore after 9:00 pm, the children were not previously able to do any private study. It is reported that since solar LED lanterns were adopted, children are now able to study after the generator stops at 9:00 pm, therefore the children's school results have improved.  (Photo produced by Public Utility Foundation, School Aid Japan)




Solar LED lanterns are also used for breakfast preparation at orphanages. ご飯.jpgThey start making breakfast at 4:00 am, before sunrise. Previously, it was very uneconomical as they were using a lot of fuel to run the generator for making breakfast. However, they say that since adopting solar LED lanterns, fuel costs have been reduced because they do not have to run generators.  (Photo produced by Public Utility Foundation, School Aid Japan)





*Using them for small scale business
The Non-Profit Organization, Kamonohashi Project, is running a small business which manufactures traditional craft articles made from rushes, 工場.jpgto help women in poor farming villages to become independent. Working in studios where it gets dark even during the day on rainy or cloudy days, as well as in the evening was hard on working women's eyes. They say that adopting solar LED lanterns resolved eye exhaustion caused by working in a dark studio, and so improved work efficiency and accuracy. (Photo produced by Non-Profit Organization, Kamonohashi Project)





The Non-Profit Organization, Caring for Young Refugees, 機織.jpgreported to us that solar LED lanterns are very helpful at the textile training center which they operate, as solar LED lanterns are used for weaving during night.
As we saw above, solar LED lanterns are utilized effectively in various fields and the users are very happy with them.(Photo produced by Non-Profit Organization, Caring for Young Refugees)



3. Future Prospects
In 2012, toward the 100th Anniversary of our founding, the Corporate Citizenship Group started the 100,000 Solar LED Lanterns Project.
By capitalizing on our company's technologies, solutions and expertise, we will continue to help resolve various social challenges facing local communities without access to electricity in developing countries.



Tanzania: Solar LED lanterns change Mbola Village!

Last April, Panasonic donated 1,000 solar LED lanterns to Mbola Village, an inland region without electrical infrastructure in Tanzania. Reports have now been received about how these products are being used in the village, as introduced below.


Kerosene lamps used to leave this shop looking gloomy and polluted, but the solar LED lantern allows the owner to sell his products in comfort and security even at night.


This teacher from Mbola Elementary School is delighted to be able to use her solar LED lantern to prepare during the evenings for her following day's lessons

Mbola is Changing

From sewing to threshing harvested crops, the people of Mbola are now able to pursue all kinds of activities at night that would not have been possible before. It is clear that this has had a major impact on the villagers' lives, and on women in particular. This has prompted the village to send Panasonic a clear message: Mbola is Changing.

Targeted activities are now being launched to help create a sustainable society in Mbola, including education for children and the creation of jobs and stable incomes. Last October, Panasonic also donated a Life Innovation Container to bring further support to the village.

Tanzania: Life Innovation Container donated to Mbola village

Tanzania: Life Innovation Container donated to Mbola village

Panasonic has donated one Life Innovation Container (LI Container) to the Millennium Promise Alliance, an NPO working towards the achievement of the United Nations Millennium Development Goals in the Tanzanian inland village of Mbola. The LI Container will be used to benefit the lifestyles of many people living in an environment without normal electricity supplies. A donation ceremony was held in Mbola Village on October 24, with those in attendance including the Commissioner of the Tabora Region; Mbola Village project managers; Mr. Shuichiro Kawaguchi, Ambassador of Japan to Tanzania; and almost 1,000 residents of the village.

Representing Panasonic, Executive Officer Hidetoshi Osawa offered a greeting in which he expressed his thanks to those attending the event, and said: "This LI Container can be used in a number of ways, including providing audiovisual education to children, giving local people greater access to information, and for mobile phone recharging businesses. We sincerely hope that it will help realize a more prosperous, sustainable lifestyle for the people of this village." In the second half of the ceremony, electricity generated by the LI Container was used to power a DVD showing for children from the Mbola elementary school, featuring footage of children in Japan. An "origami armor" demonstration was also given, using Japanese newspapers. This was followed by a performance by the Mbola elementary school students of a song they had written themselves in gratitude for the LI Container, adding to a memorable day of cultural exchange between Japan and Tanzania.

Finally, General Manager Michiko Ogawa of the Corporate Citizenship Group gave a piano recital of the Tanzania Tanzania, a famous song familiar to all Tanzanian people. The locals all sang along, creating a most pleasant atmosphere in which the ceremony could come to a close.

Middle East: Undertake Eco activities to Mark World Environment Day


On 5 June, Panasonic employees across the Middle East, along with partners and government officials commemorated World Environment Day.


Dubai, United Arab Emirates---Panasonic in collaboration with Dubai Municipality and Environmental Center for Arab Towns (ECAT) gathered at Mushrif Park, located in Dubai, UAE to plant 150 trees to mark world environment day. This is another initiative and part of Panasonic's Eco-declaration - which pursues and drives eco-initiatives in its commitment to offer a green lifestyle and promote green business methods in the region, based on Eco ideas for lifestyles and Eco ideas for business-styles. On the day, Mr. Lootah, from Dubai Municipality made a small speech which was followed by the unveiling of a plaque on which was documented, that 150 trees were planted to mark world environment day.  The Panasonic Eco Picture Diary competition, an on-going program allowing children aged from 6 to 15 years to come up with green ideas on how to preserve the environment, was also launched in commemoration of World Environment Day. Students participating in the contest have until September 10 to submit a 5-day daily picture diary documenting eco activities they carried out in an effort to protect and save the global environment. The best submission from the Middle East and Africa will win an invitation to attend the global award ceremony in Paris, France.

Lebanon---Panasonic employees in Lebanon along with the Big Blue and NGO organized a beach cleaning to mark WED. There was Panasonic branding along the beach and all participants wore Panasonic shirts and caps. All attendees were given gift vouchers to purchase Vacuum cleaner.

Oman---Panasonic was voted the MOST GREEN COMPANY in Oman at the Green Awards, a platform that honor and appreciate such outstanding environmental vision, endeavors, initiatives and achievements amongst companies in Oman. Panasonic along with its exclusive partner OMASCO also invited students to the service centre to play with the socket ball and take it home to light LED lamps.