Panasonic Corporate Citizenship News

Panasonic is working to create a more sustainable world.
Individual employee also carries out proactive social activities as global citizen with the theme "education and coexistence".


Panama: Corporate Citizenship Activities

Beach Cleaning activity


Panasonic Latin America continues supporting Green activities as part of the ecological vision of the company, this time in Panama a volunteer group of Panasonic Staff with their families and friends collaborated in a worldwide beach cleaning day to preserve the oceans. In a rainy morning the Panasonic team was armed with gloves and bags to collect the garbage on the coast, in coordination with the ecological institution ANCON. 37% of the collected garbage was plastic bottle (PET) and at the end of the day we collected 3,134 pounds of plastic garbage. This material will be recycling. Year after year Panasonic Panama participates in this activity and supporting the environment. One more time Panasonic Panama helps the planet with an ecological activity.

A New way of teaching, through the project Pro Escuela


Also Panasonic Panama continues with its plan of social responsibility, this time supporting the project Pro-Escuela, which provides orientation for leaders teachers to improve their teaching techniques, which consequent helps the students in their schools. Pro Escuela offers educational tours to Ecological Reserves (with expenses paid) and also a measurement of educational quality at the beginning and end of the year. This time we visit Barro Colorado Ecological Reserve, the largest forested island in the Panama Canal, where you can find a biological research station of international renown. During the visit to Barro Colorado teachers were able to get first hand contact with the animals and plants of the place, as well as received valuable information from the guides assigned. With this initiative of Panasonic, the teachers receive materials to work, they are trained and advised throughout the year, to bring a new efficient educational style.

Brazil: Kids school Eco Learning Program in Manaus


In late September 2011, Panasonic held its second Eco Learning Program (ELP) and hybrid car craft workshop event in Brazil. This locally-oriented project was established largely by members of the Manaus Factory (from human resources to regional marketing and sales departments), with space reserved in a local Bemol mass retailer in the city of Manaus to host this ELP event as part of the Panasonic Kids' School.

A total of 10 children, each participating in the Amazonas State Police Citizenship Project, took part in the event and listened intently to the ELP content offered in the first part of the day. This particular event, however, was designed so that adults could also take part and enjoy the benefits, attracting a number of Bemol customers and employees to join in as well. The second part of the day asked participants to assemble craft hybrid cars, and was conducted in a time-trial format to inspire healthy competition among those taking part. The venue was a lively scene as the children enjoyed this opportunity to learn about energy.


The hybrid car craft workshop course used on this occasion was created using recycled components no longer required at the factory. This allowed costs to be reduced while simultaneously ensuring a wholly eco-friendly day for all concerned, an activity that reflects well on the Manaus Factory.

Brazil: First Eco Learning Program and hybrid car craft workshop


A Panasonic Kids School Eco Learning Program (ELP) and a hybrid car craft workshop was held at a Panasonic showroom in Sao Paulo, Brazil on August 9.

The event saw 20 children divided into two groups to first of all learn about global warming in the ELP session. The children showed great interest as they listened to the instructor, and were keen to raise their hands and offer their own input. Some of them spoke about things they had heard about the global environment from their parents and siblings.

This was followed by the hybrid car craft workshop. The younger participants (aged 7-8) required personal supervision from one assistant per child, but one member of staff per table was sufficient for the older children.


The children offered a variety of cute comments, including "I never expected to be able to make something so cool from this paper," "I don't really like cars normally, but I do like this car," and "It's great to make a car out of paper! Where can you buy sets like this? I want to make another one at home."

Finally, the children were presented with hats that had been prepared as souvenirs. Their response to both the ELP and the hybrid car craft workshop was highly positive, and they all left with smiles on their faces at the end of the day.

Panasonic will continue to promote similar eco learning initiatives as the company seeks to become the No. 1 Green Innovation Company in the electronics industry.

Venezuela:Recovery of "REDOMA DE LA TRINIDAD"

Venezuela_01.jpgPanasonic de Venezuela (PAVECA) has started it's CSR project of recovering the iconic sub-urban space "Redoma de La Trinidad", located in the Baruta District of Caracas city. Along with the local authorities, the activity included tough cleaning and gardening for the space to be a park for the community to enjoy.

35 volunteers of PAVECA helped in the removal of the garbage found in the place and started the plantation of almost 1400 plants. The CSR activity was witnessed by all of the cars and motorbikes passing through this very busy area and doubtfully brought interest on the started project.

The plants were chosen as the most fitted vegetable species for the local environment, with the prospective of a great ornamental visual effect for a public garden. There was also a strategic reason to choose those plants: to be able to attract once again those local birds that probably escaped due to the traffic and aggressive building development. Once the project advances with another session of massive planting, maintenance with watering and gardening, the La Trinidad's roundabout should result as an eco-friendly space for the people to enjoy by doing exercise or doing bird watching. This project is planned to be fully developed in matters of 6 months, and will get a one year formal compromise with the local authorities to be sponsored by Panasonic.

PAVECA has done in house PR effort to get a public awareness. There is a strong belief that by giving a good corporative example, there will be a role model effect that could drive other companies to create their own eco conscious activities with the community surrounding the zone.