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Panasonic Corporate Citizenship News

Panasonic is working to create a more sustainable world.
Individual employee also carries out proactive social activities as global citizen with the theme "education and coexistence".

Japanese

PE: Hungarian winning school-1st prize of Eco Picture Diary contest

Pupils of Svetits Catholic School of Debrecen (Hungary) won Panasonic European Eco Picture Diary Contest in 2012 and received a 5,000 EUR monetary award from Panasonic Europe. The award money was spent on their unique project 'Hungary's National Park', which aims to expand pupils' knowledge of national nature preservation areas, their geographical characteristics, unique flora and fauna and protected species highlighting the importance of Lake Tisza nearby.
During the project pupils learnt about four Hungarian National Parks and at the end of the school year they visited listed national parks' outdoor nature classes. The annual project ended with an ecological quiz. Additionally the school organized an exhibition of pupils' drawings containing their memorable experiences gained during the excursions.

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The school is engaged in raising the environment awareness of pupils. They conserve energy by collecting household and hazardous waste (batteries, etc.) in a selective way. The school canteen prepares meals with locally produced seasonal fresh vegetables and fruits. More and more students and teachers cycle to school. In class, environmental protection is always in focus and students are encouraged to spend time outdoors, go hiking in all four seasons and take care of the environment. Outside of class, families participate in school-sponsored trips to encourage a healthy lifestyle and appreciate the ever changing beauty of nature.

In Hungary, more than 5,500 students have been involved in Panasonic kids school "eco learning" programme since 2010.

EU:Panasonic's kids school "eco learning" Greece launch on 8th

 On 8 October, 2012 in Crete, Panasonic's kids school "eco learning" Greece was kicked off using the opportunity of a 2 week International Sustainability Summit, hosted by ESA** (European Sustainability Academy).Greece is the latest of 20 countries to participate in this Panasonic eco education programme in Europe and CIS region.ESA wishes to work very closely with Panasonic on contributing to the environmental education of the next generation of Greeks.

 

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**ESA: European Sustainability Academy
ESA is a Sustainable Business and Corporate Responsibility International centre for management and leadership teaching and business management research.  ESA has a fully sustainable purpose build seminar and conference facility on the Greek island of Crete.
http://www.eurosustainability.org/en/esa.htm

Feature article: Solar LED Lantern Project (Deliver lights to non-electricity areas in the world)

1. Corporate Citizenship Activities with the use of Solar LED Lanterns

In the world today, 1.32 billion* people, mainly in developing countries, are still forced to live without reticulated electricity. The CSR&Corporate Citizenship Group has been working on a project in collaboration with international institutions, NPOs and NGOs, etc, to help improve people's lives in areas which have no electricity, by making good use of our energy technology. The Solar LED lantern is one of the products used in this project.
* Quoted from "World Energy Outlook 2011" issued by International Energy Agency (IEA)

ランタン表紙1.jpgPanasonic donated 4,000 solar LED lanterns in March 2011 to disaster stricken areas hit by the Great East Japan Earthquake. These three prefectures in the northeast of Japan were temporarily without power, and the afflicted people of the disaster thought very highly of Panasonic for our contribution.
ランタンタンザニアP1.jpgAlso in April of the same year, Panasonic donated 1,000 solar LED lanterns to the United Nations Development Program for Tanzania. Those lanterns enable people to study at night and run small businesses, etc, and they are very happy with them.(Photo: Solar LED Lanterns are utilized for children's home work in villages without electricity in Tanzania.)

Furthermore, in March 2012, Panasonic donated 2,000 solar LED lanterns to 15 organizations such as NPOs and NGOs etc, who are working to solve social issues in Cambodia. The Cambodian organization to which Panasonic donated the solar lanterns, sent us feedback on how they are being used and some notable examples are outlined below:

 

Solar LED Lantern Project (continued)
2. Solar LED Lantern Usage in Cambodia

*Using them for health care field.
The Non-Profit Organization, World Vision Japan, which works on health-care issues in poverty-stricken areas of agricultural districts, reported that solar lanterns enabled them to carry out medical examinations for expectant and nursing mothers and deliver babies, and provide emergency medical care for children during the night at health care centers in villages with no electricity. They quoted the following overjoyed comment from a woman who is close to her due date:

医療.jpg"I am really pleased that a light is on even at night at the health care center. I cannot visit the health care center during the day (as I have to work in the fields). But now I can come to the health care center even at night with a sense of security." (Photo produced by Non-Profit Organization, World Vision Japan)

 

 

 
 
 
 
 
 
*Using Solar LED Lanterns in the education sector
ランタン勉強.jpgThe Non-Profit Organization, Japan Team of Young Human Power, which works with the education sector, mainly on building schools, delivered a message to us from a teacher who prepares classwork for the following day by using a solar LED lantern.
"Until now, I have been using kerosene lamps. On windy days, the kerosene lamp goes out sometimes, and also the light from a kerosene lamp is weak, therefore it was difficult even just to prepare classwork for the following day. However, since starting to use solar LED lanterns, my work is going well and it is now possible for teachers to complete lesson preparation far more quickly. As a result of completing preparation more quickly, we now have time for studying ourselves, to improve teaching methods. Thank you very, very much for your support."  (Photo produced by Non-Profit Organization, Japan Team of Young Human Power)    

 

*The Non-Profit Organization, Japan Mine Action Service, 教室.jpgis working on the removal of anti-personnel land mines as well as building primary schools on the land after the mines have been removed. However, as there is no electricity, it is dark inside the school buildings even during the day. So, they reported that they made a special metal fitting to set up lanterns, and were using the lanterns hanging from the class room ceiling. (Photo produced by Non-Profit Organization, Japan Mine Action Service)  

 

 

 

 

*The Non-Profit Organization, ASAC (Association of School Aid in Cambodia) is carrying out literacy education for illiterate adults and lending家族.jpg solar LED lanterns to students as well as building schools and making donations to schools. Comments from students in the literacy classes are reported below:
"We use solar LED lanterns for every purpose in our life as well as studying to become literate. It is very handy as a solar LED lantern can be shifted to the kitchen when cooking a meal. Until now, we have been using car batteries. And it cost money to charge the batteries, and they can't be moved around as they are so heavy. But we can carry solar LED lanterns everywhere and can move them around, which is very handy. Solar LED lanterns have changed our lives so much."   (Photo produced by Non-Profit Organization, ASAC :Association of School Aid in Cambodia)

 

Solar LED Lantern Project (continued)

The Public Utility Foundation, School Aid Japan, also runs orphanages and uses solar lanterns in accommodation buildings and study rooms for the子供勉強.jpg orphans. To light the orphanages, an electric generator is used from 6:30 pm to 9:00 pm, however the generator is switched off at 9:00 pm owing to the cost of fuel, therefore after 9:00 pm, the children were not previously able to do any private study. It is reported that since solar LED lanterns were adopted, children are now able to study after the generator stops at 9:00 pm, therefore the children's school results have improved.  (Photo produced by Public Utility Foundation, School Aid Japan)


 

 

 

Solar LED lanterns are also used for breakfast preparation at orphanages. ご飯.jpgThey start making breakfast at 4:00 am, before sunrise. Previously, it was very uneconomical as they were using a lot of fuel to run the generator for making breakfast. However, they say that since adopting solar LED lanterns, fuel costs have been reduced because they do not have to run generators.  (Photo produced by Public Utility Foundation, School Aid Japan)

 

 

 

 

*Using them for small scale business
The Non-Profit Organization, Kamonohashi Project, is running a small business which manufactures traditional craft articles made from rushes, 工場.jpgto help women in poor farming villages to become independent. Working in studios where it gets dark even during the day on rainy or cloudy days, as well as in the evening was hard on working women's eyes. They say that adopting solar LED lanterns resolved eye exhaustion caused by working in a dark studio, and so improved work efficiency and accuracy. (Photo produced by Non-Profit Organization, Kamonohashi Project)


 

 

 

 

The Non-Profit Organization, Caring for Young Refugees, 機織.jpgreported to us that solar LED lanterns are very helpful at the textile training center which they operate, as solar LED lanterns are used for weaving during night.
As we saw above, solar LED lanterns are utilized effectively in various fields and the users are very happy with them.(Photo produced by Non-Profit Organization, Caring for Young Refugees)

 

 

3. Future Prospects
In 2012, toward the 100th Anniversary of our founding, the Corporate Citizenship Group started the 100,000 Solar LED Lanterns Project.
By capitalizing on our company's technologies, solutions and expertise, we will continue to help resolve various social challenges facing local communities without access to electricity in developing countries.

 


 

Global: First battery classes held at special schools in Japan and Brazil

The General Affairs Group at Energy Company held a Battery Class for 24 second-year junior high school students at Osaka Shisei Special School on December 6. The company has previously invited students of special schools to take part in factory tours, but this was the first time it actually had visited a school to offer such a lesson.The teachers were highly enthusiastic about the event, with one commenting "The students concentrated harder and showed more interested than they would for a normal lesson. They were very keen to take their work home with them, show their families the batteries they had made, and use them to illuminate miniature light bulbs. Their success and the praise they earned will give them great confidence for the future."

Meanwhile, Panasonic do Brasil Limitada (PANABRAS) also hosted a Battery Class for 22 students at the Fonta da Vida School for the disabled on November 29. In the past, PANABRAS has offered a number of battery classes in Sao Paulo, but this particular activity was the idea of young employees at the Sao Jose factory, who wished to provide a similar opportunity to children with disabilities.The main instructor for the day was Alessandro Ferritti, who works in the Sao Paulo showroom, with a total of nine members of staff taking part. The children cheered excitedly when the miniature light bulbs were illuminated.

Energy Company plans to further its educational activities and contribution to society through continued Battery Classes in future. The General Affairs Group also plans to work with the Dry Battery Business Unit to host Global Battery Classes at overseas sites.

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Eco Picture Diary Global Contest

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The awards ceremony was conducted for the Eco Picture Diary Global Contest held by the Panasonic Kids School at the Ariake Studio of the Panasonic Center Tokyo on December 5. This contest was entered by approximately 30,000 children from thirteen countries (Oman, United Arab Emirates, Russia, the Ukraine, Japan, Brazil, Argentina, Columbia, Panama, Costa Rica, Mexico, Peru, and Chile) who created 21,750 picture diaries detailing the children's own environmental efforts.

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The ceremony was in two parts, the first for the Yomiuri Eco Picture Diary Contest, the second for the Eco Relay Picture Diary Global Contest. The global contest featured participants nominated from thirteen countries, including Japan. The occasion had a highly international flavor, and from Panasonic General Manager Ikuji Koseki made a speech, and General Manager Michiko Ogawa and General Manager Suzuki presented the awards. The actress Tomoko Nakajima and writer C.W. Nicol added their presence as judges.
The Grand Prix award was given to Anyali Alejandra Calle Jaramillo, a 12-year-old girl from Panama. Awards of excellence were presented to Dzhamilia El Labban, a 9-year-old girl from Russia, as well as to Anton Lushankin, an 8-year-old girl from The Ukraine, and her 11-year-old brother, Olga Lushankina.

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The children's works showed their eco efforts spreading to the people around them, at their schools, or in their families, and described in pictures the use of the Internet and social networking services to gain the cooperation of many people in their work to help protect the Earth. The wonderfully drawn pictures showed the depth of thought of the children toward the future of places where they lived and the Earth itself.
The picture diaries expressed well the earnestness of the children toward ecological concepts from their own point of view. The Panasonic Kids School hopes to expand these activities on an even greater scale and to more countries globally.
Panasonic ECO Relay for sustainable earth
Panasonic Kids school
Corporate Citizenship