Panasonic Corporate Citizenship News

Panasonic is working to create a more sustainable world.
Individual employee also carries out proactive social activities as global citizen with the theme "education and coexistence".


Panasonic UK hosts Kid's School Workshops at the e-Luminate Festival in Cambridge

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Panasonic UK, as a part of the Cambridge e-Luminate Festival 2014 held an LED lantern and Hybrid Toy Cars Workshop for local children on the 17th and 19th of February 2014. The workshop is a part of Panasonic's "Kids School" Program, and aims to educate children about sustainable technology by building their own hybrid car and a lantern that uses an LED light.
The e-Luminate festival is a two week long festival that celebrates the collaboration between art and technology. Professional projectors from Panasonic were used to light up several buildings in Cambridge with beautiful pieces of art, such as the famous Senate House and the walls of the Grand Arcade Shopping Mall.

ブログe-Luminate Workshop.jpgThe Hybrid Toy Car and LED Lantern workshops were held over two days, educating 74 children in total. They were facilitated with the help from volunteers from an education charity called STEM Team East, who aim to encourage children to engage with science and technology. Masako Hiraki, a manager in the European CSR Office of Panasonic Europe said "We believe that the younger generation is the key to create a sustainable society and to find answers to tomorrow's environmental challenges. Panasonic is committed to supporting the development of the next generation and offers a wide variety of programmes globally with the aim to provide an environmental education to children. We were very happy to see the children's faces glowing with excitement and focusing on their own creations. We want to thank e-Luminate for giving us this great opportunity to run our 'Kids school' programs during the e-Luminate Cambridge Festival."
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The kids not only built energy efficient devices but also learnt about their working principles. They were equally captivated with the aesthetics of the design. As the lights were switched off and the LED lanterns took centre stage the room lit up like a rainbow, adding to the excitement of the children. Towards the end of the sessions prizes were awarded to the fastest Hybrid car. ブログ lantern Panasonic e-Luminate Workshop -PhotoDoubleL-54.jpg
Alessandra Caggiano, MD of the e-Luminate Foundation, said: "The Panasonic educational programme is impressive and we are delighted to be running these workshops for the first time ever in the UK. We are also very grateful to the STEM East Team for their support with experienced facilitators"
Throughout the workshop, children interacted with staff and asked inquisitive questions about Panasonic and sustainable technology. The sold out event proved to be a great success and the children were delighted to be able to take their own pieces home to their parents.

A video of the highlights of the festival, including our workshops and projections can be viewed here:

Spain: World Heritage Eco Learning Program at the Sagrada Familia


Panasonic Iberia held a UNESCO World Heritage Eco Learning Program event on 20th November 2013 at the Sagrada Familia, part of which is inscribed on the World Heritage list.
214 pupils with teachers from 5 of the schools participating in the Kids Schools program attended the event and learnt the importance of conserving the World Heritage and the significance of global environment preservation


Panasonic Corporation and UNESCO World Heritage Centre have a strategic partnership since 2011 to raise awareness about the conservation of UNESCO World Heritage sites and to promote sustainable growth through environmental education of the next generation. As part of the partnership, Panasonic is globally implementing environmental education in various UNESCO World Heritage sites.

The Sagrada Familia is a large Roman Catholic church still under construction designed by Catalan architect Antoni Gaudi. The Nativity facade and the Crypt of the Sagrada Famiia were inscribed on the UNESCO World Heritage list in 2005. Its unique, extraordinary and magical architectural style attracts many tourists. The completion of the Sagrada Familia is anticipated in 2026 marking the centenary of Gaudi's death.


The event started in the Crypt with the welcome speech by Vicente Sanchez, the Managing Director of Panasonic Iberia, followed by lectures on 'UNESCO World Heritage Eco Learning Program by Nuria Carrasco from the local UNESCO Office and Tomas Molina, a national famous weather forecast broadcaster and climate change expert. The children enjoyed the interactive lessons and learned the characteristics of World Heritage sites, the number of inscribed sites all over the world and the fact that preserving the world heritage sites will lead to the conservation of the global environment.


Then, the Eco Picture Diary National Ceremony was held and the three winning schools were introduced and rewarded. Panasonic implements the Eco Picture Diary program globally and children express their learning and ideas on environmental protection in their diaries.

Lastly, Laurent Abadie, the CEO of Panasonic Europe requested of the children in his closing speech, saying "The children here today will be adults when the Sagrada Familia is completed. I hope that the children who are involved in today's workshops continue to work together for the good of the environment in the future".

After that, the pupils were given a tour in the Sagrada Familia. With an explanation from a tour guide, they learnt what Gaudi tried to express in the design of an interior that looked like a majestic forest of trees, and the importance of protecting such valuable sites globally.内部見学P1060230.jpg


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In the second part of the program, the children moved to a local sports center in Barcelona and joined an eco learning workshop. Firstly, they experienced creating Nendo Dango Balls (or Clay Seed Balls, an organic seed dispersal technique of Japanese Origin) by mixing various seeds in clay and making it into a ball. Nendo Dango not only absorbs water from the air even in a dry place but also protects the seeds from being eaten by insects and animals. The Nendo Dango, which the pupils made, will be stored in a box and delivered to them to plant at school and home. The children were very positively involved in the program.

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After the fun of making Nendo Dango, the children discussed what they can do to preserve the global environment. They wrote down their personal commitments of what they can do in their everyday lives, such as 'switch off lights when nobody is in a room', 'walk to school on a nice weather day' and hang the cards onto the Trees of Wishes. The symbolic trees collected participants' wishes and commitments, and are now displayed in PIB´s office. 集合写真+ピックスP1060684.jpg

Panasonic Iberia played a leading role in planning and hosting the event and many staff joined and supported the event voluntarily. It was not an easy job to hold such a big event in the Sagrada Familia, Spain's most popular monument, but Panasonic Iberia's teamwork made the event a great success.Many local journalists attended the event, which was introduced in numerous media sites afterwards.
We appreciate all the children and participants who supported this event!

PE: Hungarian winning school-1st prize of Eco Picture Diary contest

Pupils of Svetits Catholic School of Debrecen (Hungary) won Panasonic European Eco Picture Diary Contest in 2012 and received a 5,000 EUR monetary award from Panasonic Europe. The award money was spent on their unique project 'Hungary's National Park', which aims to expand pupils' knowledge of national nature preservation areas, their geographical characteristics, unique flora and fauna and protected species highlighting the importance of Lake Tisza nearby.
During the project pupils learnt about four Hungarian National Parks and at the end of the school year they visited listed national parks' outdoor nature classes. The annual project ended with an ecological quiz. Additionally the school organized an exhibition of pupils' drawings containing their memorable experiences gained during the excursions.


The school is engaged in raising the environment awareness of pupils. They conserve energy by collecting household and hazardous waste (batteries, etc.) in a selective way. The school canteen prepares meals with locally produced seasonal fresh vegetables and fruits. More and more students and teachers cycle to school. In class, environmental protection is always in focus and students are encouraged to spend time outdoors, go hiking in all four seasons and take care of the environment. Outside of class, families participate in school-sponsored trips to encourage a healthy lifestyle and appreciate the ever changing beauty of nature.

In Hungary, more than 5,500 students have been involved in Panasonic kids school "eco learning" programme since 2010.

EU:Panasonic's kids school "eco learning" Greece launch on 8th

 On 8 October, 2012 in Crete, Panasonic's kids school "eco learning" Greece was kicked off using the opportunity of a 2 week International Sustainability Summit, hosted by ESA** (European Sustainability Academy).Greece is the latest of 20 countries to participate in this Panasonic eco education programme in Europe and CIS region.ESA wishes to work very closely with Panasonic on contributing to the environmental education of the next generation of Greeks.


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**ESA: European Sustainability Academy
ESA is a Sustainable Business and Corporate Responsibility International centre for management and leadership teaching and business management research.  ESA has a fully sustainable purpose build seminar and conference facility on the Greek island of Crete.

Russia: Panaboard Contest & Eco Project Contest Held

In November 2011, the final stage of the FY11 Panaboard Contest and the Eco Project Contest were held in Moscow.

Panaboard Contest's Final Stage

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Since 2009, Panasonic Russia, Ltd. has been hosting an annual contest for original educational materials and demonstration lessons using the Panaboard interactive electronic whiteboard, with the support of municipal school boards in Russia. Approximately 200 teachers compete with each other every year. The contest, now in its third year, has become more exciting year by year. In FY11, senior officials of school boards were invited from Moscow, Saint Petersburg, Penza, and other major cities to serve as contest judges and passionate lessons were given by participating teachers and students. As a result of strict evaluations of 318 demonstration lessons, three best teachers were selected. They will be invited to Japan in March this year to participate in a variety of training programs offered in Panasonic facilities and elementary schools.

Eco Project Contest


Eco Nomination is a contest for interactive lessons focusing on environmental issues. Teachers gave easy-to-understand lessons on environmental activities to children using the Panaboard. A total of 19 teachers participated in the contest from 10 cities and the following three lessons were selected for the Grand Prize.


Furthermore, the Eco Picture Diary Contest Awards Ceremony for Grand Prize winners was also held in the same venue. In FY11, 3,000 children created picture diaries about eco-friendly activities that they put into practice in Moscow.

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