Panasonic Corporate Citizenship News

Panasonic is working to create a more sustainable world.
Individual employee also carries out proactive social activities as global citizen with the theme "education and coexistence".


China:World Heritage Eco Learning Program at the ancient city of Lijiang


On Feb.10, 2014, "Panasonic World Heritage Eco Learning Program" was successfully carried out in China, at the ancient city of Lijiang which is a UNESCO world Heritage Site. Over 30 students and teachers from Beijing, Tianjin, Hebei, Guizhou, Hei Longjiang province were invited and gathered together in the beautiful ancient city, as well their parents, volunteers from Osaka International University, representatives from World Heritage Center, Lijiang Ancient Town Management and Maintenance Bureau, and from Science Alliance Network, for a total attendance of 44 people. They spent four days here learning the importance and the greatness of the World Heritage, and making deep communication.

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In June, 2011, Panasonic Corporation and the UNESCO World Heritage Centre announced a strategic partnership agreement to promote sustainable development through World Heritage conservation and environmental education for the next generation. The agreement was renewed to May, 2015, under the renewed strategic partnership between UNESCO and Panasonic Corporation, Panasonic China will continues to host other World Heritage Eco Learning events in China, together with the next generation, protect the World Heritage.
Lijiang played as the second site after the first site Pingyao in China. The students learned the tradition and customs of Lijiang, and history of Dongba culture, as well as climbing to the Yulong Snow Mountain, enjoyed the Naxi Ancient Music which wasknown as the "living fossil of Chinese classical music". The participants of this event are all the award-winners of 2013 Panasonic Eco Picture Dairy, China Contest who are talent in painting. As a key part of this event, Dongba Culture Learning left quite a deep impression for all. Dongba Character known as the world's only hieroglyphic alive, was called the "living fossil of characters".

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In 2003, Dongba ancient book was listed on the Memory of The World Register by UNESCO. The students learned the way of writing "World Culture Heritage, Human Treasure" in Dongba Character, finally drew on the Tees with the slogan "World Culture Heritage, Human Treasure "in various unique features with their imagination on drawing.
Representatives from World Heritage Center, Lijiang Ancient Town Management and Maintenance Bureau also attended this event, telling the students the tradition and customs of Lijiang, the Naxi Nationality and Dongba culture. The students expressed their wish to be a world heritage communicator actively and enthusiastically. They would like to share the impression of Lijiang in their eyes with classmates and friends in order to enhance the awareness of world heritage protection.
As a sustainable strategic partner of UNESCO in world heritage protection and next generation education, Panasonic devotes to environmental protection and focuses on sustainable development, there has been 4,500 students from 12 countries invited into the "World Heritage Learning Program" since 2011 from its promotion. "Panasonic World Heritage Learning Program" will provide more opportunities for Chinese students to protect the wholeness of treasure World Heritage for the future from dispute, human over exploitation and environment disruption.

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Taiwan: Beach clean-up - Restore beauty to the beach!


On October 1, a total of 500 representatives of nine Panasonic Group companies in Taiwan -- including management executives, employees, and their families -- took part in a beach clean-up activity organized by the New Taipei City government in Dapeng Village, Wanli District. As of this year, the Panasonic Group in Taiwan has been designated as the adopted body(*) for this sandy beach, which has been renamed as Panasonic Beach as a result. In doing so, the company aims to fulfill its role in society and restore beauty to the beach.

Speaking at the event on behalf of the Panasonic Group companies, President Akihiro Nakatani of Panasonic Taiwan said, "As a corporate member of Taiwanese society, we would like to express our thanks to all the local people and fans of Panasonic, and to make an effort to conserve the environment in Taiwan where we ourselves live. In the spirit of Panasonic's eco ideas, we employees want to help protect Taiwan and our planet as a whole."

The beach chosen for this clean-up activity not only has a long history of its own, but is also situated right next to a real mecca of surfing in Taiwan. A famous national highway known as Coffee Road runs parallel to the beach, which is filled with people enjoying their time off at weekends. The participants in this event joined forces to clean up the litter scattered across this area to help restore both the beach and the clear seas off Taiwan's northern coast to their great original beauty.

* Adopted body: A system whereby local residents volunteer to conduct clean-up activities on roads, rivers, beaches, and other public property under local government administration. By encouraging residents to work to create a comfortable living environment, the scheme aims to promote greater attachment to the area in question, to promote new forms of communication, and to create livelier communities.

China: Eco Learning Programs for children


Based on the theme for the 2011 World Environment Day, "Forests: Nature at Your Service," a series of environmental activities were held at Panasonic Center Beijing throughout June in conjunction with the Shin Kong Place shopping mall, where the Center is located. These were designed as an opportunity for children living in the city to come into closer contact with forests and take part in eco-related activities. The actual activities to be conducted included drawing pictures of eco activities and watching videos of environmental conservation work. This enabled the children to see, hear, and discover things about the environment from a different perspective to what they had been used to, and experience for themselves how forests play a crucial role in maintaining balance within the natural biotope. The events aimed to make the participating children more aware of how forests play a close, indispensible role within our own lives.


The awards ceremony for the Panasonic Eco Picture Contest was held at the Weitingshi Elementary School at China-Singapore Suzhou Industrial Park on June 21. This Eco Picture Contest forms part of Panasonic's Eco Learning Programs for elementary school students, and serves as a means to encourage children to participate more actively in eco-related activities. The judges at the contest nominated 120 pictures as candidates for prizes, and ultimately selected four first prize winners, four second prize winners, eight third prize winners, and 40 other commended masterpieces. A representative of the school spoke with great enthusiasm about the event, saying "This has been a good opportunity for the children to not only learn about eco awareness, but also to think for themselves about environmental issues, develop greater wisdom, and think of their own ideas to make improvements."


An environmental activity entitled "Let's give waste a home" was held in the hall of Qingtaijie Elementary School in Hangzhou City on June 8. Panasonic Home Appliances (Hangzhou) Co., Ltd. (PHAH) General Manager Tadatoshi Kijima and Associate Managing Director Masatsugu Kanamori were present for an event attended by a total of 200 people, including the principal, deputy principal, and student representatives of Qingtaijie Elementary School, as well as Panasonic Eco Learning Program instructors. At the end of the day, the school was presented with two sets of waste separation boxes by the six Panasonic Group companies in Hangzhou.

China: Eco Learning Programs at Tsinghua University affiliated Elementary School


SANYO Electric held an Eco Learning Program for 34 children at the Elementary School affiliated with Tsinghua University, the elite of China's science universities, on the theme of "eneloop" rechargeable batteries. SANYO Electric and the Faculty of Environment at Tsinghua University have been conducting joint research on indoor air purification since 2008, and this Eco Learning Program was also conducted as part of this year's commemorative events to celebrate the 100th anniversary of the founding of Tsinghua University.

The Eco Learning Program was taught by the team from the Environmental Safety and Health Division of SANYO Energy (Suzhou) who have been involved in the promotion of Eco Learning Programs. The lesson encouraged the children to think about a "3R (Reduce, Reuse, Recycle)" eco-friendly lifestyle as they learned the importance of the environment while experiencing battery charging and watching demonstrations of a battery system through human bodies. After the lesson the participating students and teachers were presented with their own "eneloop" batteries, and urged to put an eco-friendly lifestyle into practice.

china2.jpgAs the manufacturing site for rechargeable batteries, SANYO Energy (Suzhou) has been conducting Eco Learning Programs for elementary children throughout Suzhou City since 2009, with SANYO Energy employees having taught a total of 1,055 children at 19 schools (as of April 2011). SANYO Energy also took the initiative in setting up the Green Education Fund in order to support environmental education for children. This fund was established by 13 local companies, including SANYO Electric Group companies in Suzhou, in order to provide donations for promoting environmental education. We will continue to promote environmental education in China toward making environmental protection an integral part of the customs and culture.

China: Environmental Education (Waste separation lessons)

Panasonic donates bins for waste separation to local elementary school

Panasonic Electronic Devices and Panasonic Ecology Systems Guangdong located in Shunde, Foshan City, Guangdong Province in China hosted an environmental education activity for 470 students at the local Daliang Wusha Elementary School.

As well as teaching the children about how to separate their waste, representatives of the two companies presented the school with 15 waste bins (separated into recyclable and non-recyclable waste). 


Waste separation lessons at local kindergartens

In April, 3 Panasonic Group companies based in Guangzhou City, China came together to provide waste separation lessons to a total of 1,318 children at three kindergartens in the city's Panyu District. With waste separation initiatives currently being
developed across Guangzhou City, Panasonic instructors decided to provide lessons on the topic using photographs, graphics, and games; following collective discussion of the lessons' contents.

The children appeared to greatly enjoy the lessons, actively responding to the instructors' questions and participating enthusiastically in the games. The teachers at the kindergartens were also highly positive about the activities.