Panasonic Corporate Citizenship News

Panasonic is working to create a more sustainable world.
Individual employee also carries out proactive social activities as global citizen with the theme "education and coexistence".


Indonesia: Panasonic Gobel Indonesia welcomes pupils from Jakarta Japanese school to experience the workplace

Following a request from Jakarta Japanese School, Panasonic Gobel Indonesia (PGI) welcomed four second-year junior high school pupils in to experience the workplace on January 23, 2014. Over the course of a half-day program, the pupils learned about what it is to work for a manufacturing company.

indonesia blog 1.jpg +Learning about how a manufacturing company works
Following a welcome address from PGI President Hiroyoshi Suga, the pupils were given a tour of the company showroom so they could learn about Panasonic's businesses. They showed particular interest in the latest smart televisions.
Then, the children played a card game designed to teach them about the roles both of PGI itself and of the various people involved in its manufacturing operations.

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indonesia blog 3.jpg They then took part in an experiment using the vacuum insulation materials behind Panasonic's energy-saving refrigerators. The pupils were astonished by the amazing insulation performance and actually being able to see the glass fiber. The experience gave them a glimpse at the sheer breadth of the company's manufacturing operations.

+Workshop [Let's promote Indonesia's refrigerators]
In order for the pupils to experience the roles of people working in manufacturing, they were invited to take part in a workshop activity entitled "Let's promote Indonesia's refrigerators".Firstly, they held interviews with various employees to investigate about refrigerators in Indonesia. They were divided into two teams to respectively "plan a sales campaign" and "propose a product name and slogan".
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The pupils then produced a video promoting Indonesian refrigerators based on the plans that they had devised, performing the roles of director, reporters, and cameramen. (The final video was completed in five takes!)indonesia blog 6.jpg indonesia blog 7.jpg
The pupils'ideas:
1:Product name: New colour fridge
2:Slogan: Let's start colourful life with new fridge!
3:Campaign plans: Ramadan gift-wrapping service; campaign targeting housewives;free frying pan with each purchase; training for sales staff

This activity was arranged locally based on the Panasonic Kids School knowhow developed in Japan (Eco Stories, My Way Discovery Program, Kid Witness News (KWM)).

Spain: World Heritage Eco Learning Program at the Sagrada Familia


Panasonic Iberia held a UNESCO World Heritage Eco Learning Program event on 20th November 2013 at the Sagrada Familia, part of which is inscribed on the World Heritage list.
214 pupils with teachers from 5 of the schools participating in the Kids Schools program attended the event and learnt the importance of conserving the World Heritage and the significance of global environment preservation


Panasonic Corporation and UNESCO World Heritage Centre have a strategic partnership since 2011 to raise awareness about the conservation of UNESCO World Heritage sites and to promote sustainable growth through environmental education of the next generation. As part of the partnership, Panasonic is globally implementing environmental education in various UNESCO World Heritage sites.

The Sagrada Familia is a large Roman Catholic church still under construction designed by Catalan architect Antoni Gaudi. The Nativity facade and the Crypt of the Sagrada Famiia were inscribed on the UNESCO World Heritage list in 2005. Its unique, extraordinary and magical architectural style attracts many tourists. The completion of the Sagrada Familia is anticipated in 2026 marking the centenary of Gaudi's death.


The event started in the Crypt with the welcome speech by Vicente Sanchez, the Managing Director of Panasonic Iberia, followed by lectures on 'UNESCO World Heritage Eco Learning Program by Nuria Carrasco from the local UNESCO Office and Tomas Molina, a national famous weather forecast broadcaster and climate change expert. The children enjoyed the interactive lessons and learned the characteristics of World Heritage sites, the number of inscribed sites all over the world and the fact that preserving the world heritage sites will lead to the conservation of the global environment.


Then, the Eco Picture Diary National Ceremony was held and the three winning schools were introduced and rewarded. Panasonic implements the Eco Picture Diary program globally and children express their learning and ideas on environmental protection in their diaries.

Lastly, Laurent Abadie, the CEO of Panasonic Europe requested of the children in his closing speech, saying "The children here today will be adults when the Sagrada Familia is completed. I hope that the children who are involved in today's workshops continue to work together for the good of the environment in the future".

After that, the pupils were given a tour in the Sagrada Familia. With an explanation from a tour guide, they learnt what Gaudi tried to express in the design of an interior that looked like a majestic forest of trees, and the importance of protecting such valuable sites globally.内部見学P1060230.jpg


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In the second part of the program, the children moved to a local sports center in Barcelona and joined an eco learning workshop. Firstly, they experienced creating Nendo Dango Balls (or Clay Seed Balls, an organic seed dispersal technique of Japanese Origin) by mixing various seeds in clay and making it into a ball. Nendo Dango not only absorbs water from the air even in a dry place but also protects the seeds from being eaten by insects and animals. The Nendo Dango, which the pupils made, will be stored in a box and delivered to them to plant at school and home. The children were very positively involved in the program.

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After the fun of making Nendo Dango, the children discussed what they can do to preserve the global environment. They wrote down their personal commitments of what they can do in their everyday lives, such as 'switch off lights when nobody is in a room', 'walk to school on a nice weather day' and hang the cards onto the Trees of Wishes. The symbolic trees collected participants' wishes and commitments, and are now displayed in PIB´s office. 集合写真+ピックスP1060684.jpg

Panasonic Iberia played a leading role in planning and hosting the event and many staff joined and supported the event voluntarily. It was not an easy job to hold such a big event in the Sagrada Familia, Spain's most popular monument, but Panasonic Iberia's teamwork made the event a great success.Many local journalists attended the event, which was introduced in numerous media sites afterwards.
We appreciate all the children and participants who supported this event!