Panasonic Corporate Citizenship News

Panasonic is working to create a more sustainable world.
Individual employee also carries out proactive social activities as global citizen with the theme "education and coexistence".

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Tanzania: Solar LED lanterns change Mbola Village!

Last April, Panasonic donated 1,000 solar LED lanterns to Mbola Village, an inland region without electrical infrastructure in Tanzania. Reports have now been received about how these products are being used in the village, as introduced below.

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Kerosene lamps used to leave this shop looking gloomy and polluted, but the solar LED lantern allows the owner to sell his products in comfort and security even at night.

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This teacher from Mbola Elementary School is delighted to be able to use her solar LED lantern to prepare during the evenings for her following day's lessons

Mbola is Changing

From sewing to threshing harvested crops, the people of Mbola are now able to pursue all kinds of activities at night that would not have been possible before. It is clear that this has had a major impact on the villagers' lives, and on women in particular. This has prompted the village to send Panasonic a clear message: Mbola is Changing.

Targeted activities are now being launched to help create a sustainable society in Mbola, including education for children and the creation of jobs and stable incomes. Last October, Panasonic also donated a Life Innovation Container to bring further support to the village.

Tanzania: Life Innovation Container donated to Mbola village

Romania: kids school programme awarded at national environmental protection contest

On 16th of December 2011 the 3rd edition of Gala Awards for the best Romanian environmental protection projects was held in Bucharest by ECOTIC, HotNews.ro and National Guard of Environment Romania.

The campaign promotes the best projects related to social responsibility and good practices dedicated to environmental protection .

Panasonic Romania's kids school project received a diploma primarily because of: 

  1. Content of the lessons 
  2. Kids involvement in a practical way 
  3. Eco Picture Diary Contest with participation/education of more than 5000 kids 


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Austria: Mr.Green promotes 'kids school - eco learning' on Austrian TV

Panasonic Deutschland (PDE) kids school team with stand at 'Inter Paedagogica' fair in Vienna interviewed by educational TV.

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After the successful establishment of the 'kids school - eco learning' programme in Germany with approx. 20.000 children participating since December 2010, it was time to start promoting it in Austria, too. For this reason, PDE had a 'kids school – eco learning' stand at 'Interpaedagogica 2011', held in Vienna November 10-12, Austria's main educational fair with almost 270 exhibitors and 17,000 visitors.

The 14 m� stand displayed the free printed teaching materials, such as factbooks and activity books for teachers and pupils, eco picture diaries and the specific videos by kids playing on a plasma display. Targeted visitors, such as teachers, showed great interest in the programme and thus 100 sample sets of the materials were distributed as well as 400 recyclable business cards with the important info. Eight schools ordered materials directly at the stand.

The promotion of the programme was supported and highlighted by the appearance of mascot 'Mr. Green' who walked up and down in front of the stand, giving people the opportunity to stop and wonder, take photos, cuddle with him and inform themselves about the programme.

The big sympathy for Mr.Green and the awareness he created for kids school at the fair was also reflected by an interview held with Austrian educational TV. Mr. Green had drawn the TV team's attention, they were curious about him, who he was, why he was there and what he stood for. These questions were answered by Katrin Schaller, project leader 'kids school –eco learning' of PDE, in a short interview and gave her the opportunity to explain the programme and hint towards the website www.kids-school.de for more detailed information.

"Mr. Green was a magnet, his appearance made our first presence a highlight for the fair, the visitors and the successful promotion of our eco learning programme in Austria", resumes Schaller.

The interview was published January 3, 2012.
Watch the entire video here: 
Bildungs.TV - bildungsthemen - Interpadagogica 2011 - kids school - eco learning

Link:
-Panasonic kids school
-kids school - eco learning (Germany & Austria)

Katrin Schaller, Panasonic Deutschland, 06.01.2012