Panasonic Corporate Citizenship News

Panasonic is working to create a more sustainable world.
Individual employee also carries out proactive social activities as global citizen with the theme "education and coexistence".


Germany: 12,000 spade cuts for a new forest


Within the scope of "the international year of the forest" Panasonic employees planted 3.000 new trees together with pupils from an elementary school in Hamburg. October 21, 2011, was a beautiful day with bright sunshine when 45 colleagues set off towards a forest area on the outskirts of Hamburg. There, we met up with a grade three class of elementary school "Rahlstedter Höhe", a class that had participated in our kids school – eco learning programme. We had invited them to join our activity in order for them to broaden their newly acquainted environmental knowledge by a practical experience in the real forest.


Everyone was welcomed by Mr. Green and the forester and his team, who explained the proceedings and the way we had to work. The kids loved Mr. Green and could hardly be torn away from him.We received the spades and the 3,000 copper beech plants (50-80 cm tall), formed teams of one adult plus one or two pupils and off we took into the forest depths and undergrowth to start the planting. It takes about 4 spade cuts to plant a tree which sums up to the incredible number of 12,000 cuts for all trees!

We retimbered an existing birch tree forest area. Birches only live 50-60 years and then they make space for the beeches. Beeches naturally grow in this area, but they are in danger of becoming extinct due to clearings and transformation of ground. Therefore, by planting these young beech trees we contributed to the protection of our environment. It took us only record breaking 3 hours to plant the whole amount of new trees.

After the work was done everyone enjoyed the fresh clean air in the forest while having a snack and a drink provided by our catering. The kids once again played with Mr. Green or sat by the campfire. Our activity was joined by local media from newspapers and a TV station, who filmed a two-minute sequence for their evening programme. Upon returning to the office in the afternoon everyone was happy and positively exhausted. All-in-all it was a successful ECO RELAY-activity, that helped building our team spirit and that everyone will remember!

Related article: Over 450 Photo Documentary of "Panasonic ECO RELAY"

Vietnam: Eco learning program at Panasonic Risupia Vietnam and school


In October and November, 2011 Panasonic Vietnam continues to carry out Eco Learning Program for 832 students from 11 Elementary and Secondary Schools in Hanoi city at Panasonic Risupia Vietnam and their schools.

Participating in the program, students not only can show their knowledge about the environment by actively answering raised questions, attentively listen to new information of environmental current issues but also can have a chance to watch interesting KWN video clips on the theme.

This time, the program is expanded to Elementary School students from grade 3 to grade 5. Although at young age, the students start being aware of the methods to protect the environment such as turning off the light when not using, commuting to school by bicycle instead of car or motorbike, not throwing the rubbish into the street, planting trees, etc...


Some students shared that after attending the program, they were deeply aware that environmental issues have become increasingly critical and serious for the entire globe even though they have not considered them before. They will start and continue to contribute, participate enthusiastically in the activities of protecting the environment.

The lecture is represented as a environmental knowledge competition between the different teams from class or school. This proactive training method has been attracting great attention, interest of many students, and teachers. Deeply understanding that the program are a valuable program for Vietnam students to improve their awareness of protecting the environment, Panasonic Vietnam will keep trying our best to implement and expand this program to more and more students nationwide.

Malaysia: Eco Works of Art & Eco Picture Diary National Contest & Awards Ceremony 2011


85 participants comprising of students from age 10 to 16 years and teachers from 10 pilot schools in Selangor were present to receive their awards and prizes from Director of Co-Curricular and Arts Division, Ministry of Education Malaysia and Director General of National Visual Gallery Malaysia together with Managing and Deputy Managing Directors of Panasonic Malaysia at Panasonic Kids School Eco Learning National Contest & Awards Ceremony 2011 on 2 November at National Visual Art Gallery in Kuala Lumpur. Thirty entries were submitted for the Eco Works of Art contest using recycled materials converting them to art pieces and 3D models and 16 made the final. Whilst 500 entries were submitted for the Eco Picture Diary contest and 21 made the final.

These diaries were reviewed by a panel of judges who are experts in art and education. Judges for the Eco Works of Art comprise of National Visual Art Gallery Curators, Educationist, Artists, News Editor and Panasonic representative.


11 year old Mohd Wafie from Taman Sri Andalas Primary School Klang won the Champion award for Eco Picture Diary contest and will represent Malaysia for the Global contest in Paris next year. He wrote about his 5-day experience from preparation for 'break fast' in Ramadhan leading to the 'Hari Raya' festive celebration. He shared his thoughts and observations on the abundance use of plastic bags, to avoid using polystyrenes containers for food, to encourage carpool for travelling to reduce CO2 emission, cleaning of airconditioner for better energy saving, preparing Hari Raya greeting cards made of recycled paper box to tree planting to help preserve the environment.

Grand winner for Eco Works of Art for Primary school category was Taman Sri Andalas Primary School Klang with their eco project titled "Eco Friendly Recycle House" and Grand winner for Secondary school category was Technic School Sepang with their eco project titled "Metal Flower". Both category winners were awarded a study trip to Japan in December 2011.

Japan: Further promotion for Eco Monogatari (Eco Stories) in-school lessons program

In Japan, Panasonic is working harder than ever to promote its Eco Stories in-school lessons program, one of the central pillars of the company's initiatives to support education for the next generation.

This is a sociology and environmental sciences program that teaches schoolchildren about historical advances in home appliances, and how people in manufacturing are working hard in their respective roles to help solve environmental issues. In doing so, the program aims to encourage the children to consider what they can be doing as well.

The program fits in with a unit of the sociology curriculum for fifth-year elementary school students, and has also been used as part of the Eco Learning Program (ELP) being promoted around the world.

In addition to the members of the Corporate Citizenship Group, a total of 65 instructors from Panasonic have donated their time to this program in FY2011, with lessons having been held in 131 elementary schools and six junior high schools (total 9,105 students) as of the end of November. By the end of the fiscal year, it is planned that lessons will have been held in around 200 different schools, with educational materials supplied to about 200 schools as well.

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Thailand: Panasonic Group in Thailand to Help Flood Victims

Major floods are occurring during the 2011 monsoon season in Thailand, most severely in the Chao Phraya but also in the Mekong River basin. Beginning in late July and continuing for over three months, the floods have caused 666 reported deaths by November, affected over 5 million people, and caused damages estimated at up to 156.7 billion baht (5.1 billion USD) as of 18 October.

Panasonic Group in Thailand, as a member of Thai Society for 50 years, concerns about the victims of this disaster. We donated THB 230,000 to support the event to relieve flood victims to the Thai Red Cross Society in October 2011. PTHC group also donated THB 100,000 through Department of Labor Protection & Welfare, Samutprakarn Office. We continue our help by donating 500 sets of mobile toilet which were designed by reusing materials left from production line in November 2011. For our customers, we have launched a campaign called "Panasonic Service Clinique" which is a project to give a free repairing service and special price of spare parts. The campaign will be last until December.

As the situation seems to be continued in Thailand for a couple of months, Panasonic Group in Thailand are concerning about this situation with sympathy. And we are planning to continue the help to flood victims more and more.

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