Brazil: Kids school Eco Learning Program in Manaus
In late September 2011, Panasonic held its second Eco Learning Program (ELP) and hybrid car craft workshop event in Brazil. This locally-oriented project was established largely by members of the Manaus Factory (from human resources to regional marketing and sales departments), with space reserved in a local Bemol mass retailer in the city of Manaus to host this ELP event as part of the Panasonic Kids' School.
A total of 10 children, each participating in the Amazonas State Police Citizenship Project, took part in the event and listened intently to the ELP content offered in the first part of the day. This particular event, however, was designed so that adults could also take part and enjoy the benefits, attracting a number of Bemol customers and employees to join in as well. The second part of the day asked participants to assemble craft hybrid cars, and was conducted in a time-trial format to inspire healthy competition among those taking part. The venue was a lively scene as the children enjoyed this opportunity to learn about energy.
The hybrid car craft workshop course used on this occasion was created using recycled components no longer required at the factory. This allowed costs to be reduced while simultaneously ensuring a wholly eco-friendly day for all concerned, an activity that reflects well on the Manaus Factory.