Panasonic Corporate Citizenship News

Panasonic is working to create a more sustainable world.
Individual employee also carries out proactive social activities as global citizen with the theme "education and coexistence".


Singapore: Kids learnt 3Rs in Sentosa Islands


Panasonic Asia Pacific organized a special half day event on Saturday, 13 August 2011 at Sentosa, an island off Singapore meant for leisure and business. 45 youths from Beyond Social Services, a social group that focus on social services. These youths were invited to set off in eco-friendly hybrid electric Panasonic-Sanyo bikes on an eco themed challenge where they completed eco-related tasks and activities around Sentosa Island. Through the event, these youths learnt about topics related to "Reduce, Reuse, Recycle and Save Water and Electricity" and have had the opportunity to participate and compete in the Eco Picture Diary Competition, together with students from two local secondary schools.

We hope the exposure for these 45 youths can be a memorable experience for them and a great learning path to be more eco-conscious though simple ways.


UK: Panasonic UK Teams Up With BBOWT in Bug and Bird Box Building Task


Today staff from Panasonic UK have volunteered their support to the Berkshire, Buckinghamshire & Oxfordshire Wildlife Trust (BBOWT) by participating in a bug and bird box building task. Staff were busily sawing, hammering and sanding away in an undertaking organised by Panasonic UK's Eco Ideas team and BBOWT and produced ten expertly crafted boxes during their lunch break which were available for employees to take home to install in trees and on fences in their gardens or donated to local schools that had requested them.

Fundraising Manager from BBOWT, Emily Gould explained the benefits of building the boxes; "Building bird boxes and bug boxes is a fantastic way for all of us to help our local wildlife. As many of our bird species are suffering loss of their natural habitats, this is a simple but effective way we can help garden birds, and ensure that the work of our Wildlife Trust is spread out into the wider environment. Panasonic staff did a great job in producing some excellent homes for birds and bugs – a lunch hour very well spent!"

Panasonic has been working for a number of years with BBOWT which was established in 1959 by local ecologists who could see the extent of harm being done to the rich natural environment of the three counties. BBOWT is one of 47 Wildlife Trusts working across Britain to achieve the shared aim of securing a better future for wildlife has organised other eco diversity projects with Panasonic including scrub clearance at Crowthorne’s Wildmoor Heath. The Panasonic global 'Eco Ideas' strategy means that in its 100th anniversary year in 2018, the company aims to be the No.1 Green Innovation Company in the electronics industry and the lunch break task showed how much support the employees were giving to ensure the company reaches its goal.

by Tom Gibson (Panasonic UK)

Malaysia: Kids School Eco Learning Program start


Three Panasonic Group companies situated in Malaysia have begun the Kids School Eco Learning Program, an environmental education program for kids in Malaysia. The event to kick it off was held July 26, 2011 at Panasonic AVC Networks Kuala Lumpur Malaysia(PAVCKM).

Covering ten schools in Selangor, this program teaches elementary school and junior high school students the importance of the environment and provides them with information on how they can become involved. Through a tie-up with Malaysia's Ministry of Education, the program will be incorporated into the school curriculum.

Program instructors will not only be visiting the schools to conduct the classes but will also be providing factory tours. An Eco Ideas Contest will be run as part of the program with the various schools to carry out their own eco-initiatives, with the winner invited to Japan. The program will also feature an Eco Picture Diary Contest with students to keep a picture diary on the environment.

The July 26 kickoff event was attended by Deputy Minister of Education Khair Mohamad Yusof. The event was made livelier by the attendance of students from the ten participating schools in Selangor, as well as their teachers and a contingent of local media. The event also included the announcement that PAVCKM would become Malaysia's Eco Ideas Factory, moving to further increase resource recycling and promote waste separation in order to minimize the environmental impact of the factory.

This initiative forms part of Panasonic's global promotion of its Eco Learning Program (ELP), and is the second program to be implemented in Asia following the collaboration with the Ministry of the Environment in Singapore.


Brazil: First Eco Learning Program and hybrid car craft workshop


A Panasonic Kids School Eco Learning Program (ELP) and a hybrid car craft workshop was held at a Panasonic showroom in Sao Paulo, Brazil on August 9.

The event saw 20 children divided into two groups to first of all learn about global warming in the ELP session. The children showed great interest as they listened to the instructor, and were keen to raise their hands and offer their own input. Some of them spoke about things they had heard about the global environment from their parents and siblings.

This was followed by the hybrid car craft workshop. The younger participants (aged 7-8) required personal supervision from one assistant per child, but one member of staff per table was sufficient for the older children.


The children offered a variety of cute comments, including "I never expected to be able to make something so cool from this paper," "I don't really like cars normally, but I do like this car," and "It's great to make a car out of paper! Where can you buy sets like this? I want to make another one at home."

Finally, the children were presented with hats that had been prepared as souvenirs. Their response to both the ELP and the hybrid car craft workshop was highly positive, and they all left with smiles on their faces at the end of the day.

Panasonic will continue to promote similar eco learning initiatives as the company seeks to become the No. 1 Green Innovation Company in the electronics industry.