Panasonic Corporate Citizenship News

Panasonic is working to create a more sustainable world.
Individual employee also carries out proactive social activities as global citizen with the theme "education and coexistence".


China: Eco Learning Programs at Tsinghua University affiliated Elementary School


SANYO Electric held an Eco Learning Program for 34 children at the Elementary School affiliated with Tsinghua University, the elite of China's science universities, on the theme of "eneloop" rechargeable batteries. SANYO Electric and the Faculty of Environment at Tsinghua University have been conducting joint research on indoor air purification since 2008, and this Eco Learning Program was also conducted as part of this year's commemorative events to celebrate the 100th anniversary of the founding of Tsinghua University.

The Eco Learning Program was taught by the team from the Environmental Safety and Health Division of SANYO Energy (Suzhou) who have been involved in the promotion of Eco Learning Programs. The lesson encouraged the children to think about a "3R (Reduce, Reuse, Recycle)" eco-friendly lifestyle as they learned the importance of the environment while experiencing battery charging and watching demonstrations of a battery system through human bodies. After the lesson the participating students and teachers were presented with their own "eneloop" batteries, and urged to put an eco-friendly lifestyle into practice.

china2.jpgAs the manufacturing site for rechargeable batteries, SANYO Energy (Suzhou) has been conducting Eco Learning Programs for elementary children throughout Suzhou City since 2009, with SANYO Energy employees having taught a total of 1,055 children at 19 schools (as of April 2011). SANYO Energy also took the initiative in setting up the Green Education Fund in order to support environmental education for children. This fund was established by 13 local companies, including SANYO Electric Group companies in Suzhou, in order to provide donations for promoting environmental education. We will continue to promote environmental education in China toward making environmental protection an integral part of the customs and culture.

Australia: International Exchange using HD Visual Communication System


During May this year, children in Grade four at Cromer Elementary School in Sydney and children in Grade four at the Kansai University affiliated Elementary School in Osaka started an online class together using a HD Visual Communication System. The System enables the students to communicate seamlessly in spite of the distance between Osaka and Sydney, giving rise to natural conversations with minimal delay where students can see each other's expressions and reactions on real video, providing the perfect opportunity for them to learn about each other's countries. Since May, this international exchange class is being conducted once a week for 15-30 minutes, with plans to expand the program to other classes.


On May 25, New South Wales Department of Education staff and members of the press were invited to Cromer School for the unveiling of the Australian-Japanese Exchange Program. The Principal of Cromer Elementary School, Greg Jones said that, "The International Exchange Program at our school is a wonderful example of a way of educating children using global thinking to benefit local communities. Thanks to Panasonic's educational solution system, the children have been able to overcome the barriers of language and distance in their learning, two of the biggest obstacles for a school."

The idea for this international exchange program sprang from collaborative research between the Panasonic Education Foundation and the Faculty of Informatics at Kansai University. Staff from the Panasonic Education Foundation also expressed their high expectations, saying "Of course children from both countries are still coming to terms with this new way of learning, but it is exciting to think of how their knowledge and way of thinking will develop from here, as they gain an understanding of a completely different culture.

Japan: Food education classes started using the theme of the rice bread cooker, GOPAN


SANYO Electric has started a new food education class using the theme of GOPAN, a product that proposes a new way of eating rice and is gaining a lot of attention as an effective means of expanding its consumption. The classes, entitled "Rice cooking class - Learn how to cook rice bread!" are themed on rice, the staple food of the Japanese. The classes offer a curriculum to develop students' interests in rice, inspiring them to think about the food they eat on a daily basis. As a new possibility for rice, children get to sample fresh rice bread, while they learn about the special skills and ideas of people who work with rice.


Children in the May 24-class sampled bread prepared using Fusakogane rice from Chiba Prefecture while those in the May 27-class sampled Koshihikari rice from Shiga Prefecture. Through happily stuffed mouths, the reaction of the children to their first taste of rice bread prepared using locally produced rice was: "It looks just like normal bread," "It's soft and yummy," and "The more you chew, the sweeter it gets."

The second half of the lesson encouraged the children to think about the three key phrases of "Local production for local consumption," "Food self-sufficiency ratio," and "Food mileage" with video interviews with the developer of GOPAN and various rice farmers. The message from the developer who created the GOPAN from a desire to contribute toward solving such problems, told of his hope in creating the GOPAN, that people would eat more of the rice that Japan is so proud of. Through this class Panasonic hopes to encourage children's interest in rice, promote increased consumption of it, and support the creation of Japan's agricultural future.

Middle East: Undertake Eco activities to Mark World Environment Day


On 5 June, Panasonic employees across the Middle East, along with partners and government officials commemorated World Environment Day.


Dubai, United Arab Emirates---Panasonic in collaboration with Dubai Municipality and Environmental Center for Arab Towns (ECAT) gathered at Mushrif Park, located in Dubai, UAE to plant 150 trees to mark world environment day. This is another initiative and part of Panasonic's Eco-declaration - which pursues and drives eco-initiatives in its commitment to offer a green lifestyle and promote green business methods in the region, based on Eco ideas for lifestyles and Eco ideas for business-styles. On the day, Mr. Lootah, from Dubai Municipality made a small speech which was followed by the unveiling of a plaque on which was documented, that 150 trees were planted to mark world environment day.  The Panasonic Eco Picture Diary competition, an on-going program allowing children aged from 6 to 15 years to come up with green ideas on how to preserve the environment, was also launched in commemoration of World Environment Day. Students participating in the contest have until September 10 to submit a 5-day daily picture diary documenting eco activities they carried out in an effort to protect and save the global environment. The best submission from the Middle East and Africa will win an invitation to attend the global award ceremony in Paris, France.

Lebanon---Panasonic employees in Lebanon along with the Big Blue and NGO organized a beach cleaning to mark WED. There was Panasonic branding along the beach and all participants wore Panasonic shirts and caps. All attendees were given gift vouchers to purchase Vacuum cleaner.

Oman---Panasonic was voted the MOST GREEN COMPANY in Oman at the Green Awards, a platform that honor and appreciate such outstanding environmental vision, endeavors, initiatives and achievements amongst companies in Oman. Panasonic along with its exclusive partner OMASCO also invited students to the service centre to play with the socket ball and take it home to light LED lamps.

Hungary: Eco Picture Diary Contest 2011 was held in Zoo Budapest

80 children, whose Eco Picture Diaries were chosen as the best top 20, were invited to the Award Ceremony on 20th May in Zoo Budapest.  From 39 submitted diaries, Panasonic's Eco Committee chose the most outstanding ones based on their creativity and how the children implemented what they had learnt from the provided teaching materials.  The top 3 schools won valuable vouchers for Panasonic products and the children who participated in the best three diaries have been given DMC-S3 digital still cameras. The children enjoyed additional fun events, including meeting with Zoo workers and their animals.

'kids school – eco learning' programme was launched 1 March 2011 in Hungary.  To start with, we implemented it in the capital, Budapest.  638 schools were informed about the programme via mail and e-mail and 238 schools were contacted by phone. As a result, 38 schools were registered and altogether 1,150 children have been educated, thanks to the engagement of volunteer employees.

At the end of 2011, we are planning to extend the programme to the whole country of Hungary, additionally to implement it in Bulgaria and Slovenia.