Panasonic Corporate Citizenship News

Panasonic is working to create a more sustainable world.
Individual employee also carries out proactive social activities as global citizen with the theme "education and coexistence".


USA: Eco Ideas Volunteers Take on Wetlands Cleanup Challenge

Despite overcast skies and a biting wind, 27 Panasonic volunteers celebrated Earth Day by turning out for the annual spring cleanup of the marshland around the Hackensack River in northern New Jersey.  


Four hours and roughly 15 tons of garbage later, the exhausted but satisfied Eco Volunteers could see the impact they had had on returning this small but significant part of the wetlands to its natural state. The volunteers removed more than 120 tires, including a huge truck tire that stood four feet tall, a suitcase full of clothes, a half-ton of tiles and smashed porcelain fixtures that probably came from a recent bathroom renovation, various appliances, a television, a small refrigerator, the front end of a full-size car and its engine block, which had to be dug out of the mud, and much more.  

"The Panasonic people worked really hard and made a true difference here today," Hackensack Riverkeeper Bill Sheehan pronounced. "They were willing to go deep into the marshland and get their hands dirty for a great cause."


Tanzania: Panasonic donates 1,000 Solar LED Lanterns to UNDP Millennium Village Project in Mbola


Panasonic has donated 1,000 Solar LED Lanterns the United Nations Development Programme (UNDP) in Tanzania, with a ceremony to mark the donation held at UNDP Tanzania on April 12. Panasonic was represented at the ceremony by Managing Director Yoshiyuki Sako of Panasonic Energy Tanzania Co., Ltd. (PECTZ), with various local UNDP personnel also present. The ceremony had originally been scheduled for March 17, but was postponed in the wake of the Great East Japan Earthquake. A simple ceremony has been held now so that the Solar LED Lanterns, which have now arrived in Tanzania, can be used as quickly as possible. A message from General Manager Michiko Ogawa of the Corporate Citizenship Group was read out at the event, in which she expressed her appreciation to UNDP Tanzania for the sympathy and encouragement the organization had offered following the earthquake. The message also outlined Panasonic's policies, as the company aims to become the No. 1 Green Innovation Company in the electronics industry by 2018, to help solve the social issue of limited electrical infrastructure in African and other developing nations, and to contribute to the achievement of the UN's millennium development objectives.

Panasonic will promote such efforts both through its business activities and through additional corporate citizenship activities. Meanwhile, a UNDP representative expressed his thanks for the donation of the Solar LED Lanterns, saying that they will greatly improve the lifestyles of the people of the Mbola Millennium Village and demonstrate to them the great benefits of electric lighting. The Solar LED Lanterns donated will be sold at a low price by local savings and loans associations to people living without electrical infrastructure in the Mbola Millennium Village Project, located in the suburbs of Tabora City in inland Tanzania and under the administration of the UNDP and other such organizations. It is hoped that these Lanterns will greatly improve the quality of life of people living in the Mbola Millennium Village, with children able to study and adults able to pursue side jobs after dark.

The Corporate Citizenship Group will continue to work with international institutions and other partners toward the solution of social issues in Africa and other emerging nations as part of Panasonic's global corporate citizenship activities.

Vietnam: Launching Panasonic Global Eco Learning Program

From 5th to 8th, April, 2011, at Panasonic Risupia Vietnam – the sciences and mathematics-themed facility founded by Panasonic in Hanoi, Panasonic Global Eco Learning Program was initiated for Vietnamese secondary school pupils.  The Program has been designed, in a natural and simple approach, to match the Vietnamese pupil age. Children are to investigate the urgent ecological issues that the whole world is facing such as green house gases, global warming, and biological diversity.


The first pupils in Vietnam participated in  this program is Lomonosov school’s pupils. After the first lesson of the program: "Causes and Effects of Global Warming", they gain a better understanding of Global warming, the causes and the effects of it and how they can do to prevent this issue, to reduce CO2 to be emitted to the atmosphere and to protect the environment. After the lesson and discussion of 30 minutes, participants watched short video clips about: "Technology for Creating Electricity" and one video clip from KWN program on environmental theme named "Convenient and Harm" , they also discovered Panasonic's Eco-friendly technologies displayed in the Show-room, and played with Water themes in Risupia. These pupils are very eager with the new environmental knowledge, and they hope they can participate in another Global Eco learning lessons. 

After Lomonosov school, others 6 schools will have a chance to participate in the Program in the first week of April 2011. Panasonic Global Eco Learning Program is going to be conducted regularly at Panasonic Risupia Vietnam and at other schools in 2011.


Japan: HIT Solar Cells Delivered to Elementary Schools and eco lesson also Held

In March 2011, the installation and startup of SANYO Electric solar power generation systems was completed for every one of the 28 elementary schools in Unnan City, Shimane Prefecture. Nationwide, there have been few initiatives quite as comprehensive as installing the systems into every single school within a certain city. To mark the achievement, a solar power generation system launch ceremony and associated environmental lesson were held at the Jjiryo Elementary School, one of the schools to which such a system has been delivered.
At the launch ceremony, Unnan City Chief of Education Hiroaki Doe explained, "In installing these solar power generation systems, we have three major objectives: for children to learn about the potential of solar cells as one means of preventing global warming; to promote the economic and sensible use of energy through greater understanding of how electricity is generated; and for the electricity generated to be used to power the schools' everyday activities."

President Kazuyuki Yoshida of Shimane SANYO Electric Co., Ltd. added, "It is our great mission to leave a beautiful planet for future generations, through the manufacturing activities we continue to pursue here in Shimane."
Following the conclusion of the ceremony, SANYO Electric also provided an environmental lesson on the theme of solar cells. A total of 33 third- to fifth-year pupils took part in the lesson, during which they could deepen their understanding of solar cells as an exciting means to helping solve global environmental issues through a variety of activities. These included a quiz on environmental issues, experiments using solar cells, and testing out the performance of solar chargers.
Comments from the children were highly positive. One said, "I learned a lot about the different types of solar cells and their features through these experiments. I also learned that this is a really eco-friendly way of generating electricity, so I am going to look around to find what kinds of other places are using solar cells as well." Another said, "I want us to do everything we can to help protect the global environment."

Turkey: 'kids school - eco learning' report

In Turkey, such programmes need to be approved by the Ministry of Education.  Accordingly Panasonic Turkey (PTR) approached the ministry and managed to obtain their approval.  On 23rd February, PTR held a 'kids school - eco learning' kick-off meeting at the Hilton Hotel in Istanbul. 

The kick-off meeting started with a protocol ceremony at which Dr Muammer Yildiz, the Provincial Director of the National Education, and Mr Shigeo Suzuki, the Managing Directory of PTR, jointly signed an agreement.  This was followed by a press conference attended by 20 journalists. 

After the ceremony, the PTR staff trained 39 teachers on this programme who would start to implement this project in their classes.  All the teachers were highly motivated with the programme contents.  One of the schools has already announced the programme through their own website, in which  they announced the programme details, the kick off meeting information with some photos and also introduced Panasonic.

In addition to Istanbul, PTR is also implementing this programme in Balikesir with 20 schools / 142 classes by 40 teachers.  By the end of April 2011, PTR is planning to educate 4.805 children in Balikesir.  In total, both in Istanbul and Balikesir, PTR plan to achieve educating 8.000 children this year.