USA: National Wear Red Day
March 16, 2011
In February 2011 as part of "American Heart Month", Panasonic joined hundreds of organizations across the United States for the annual American Heart Association's (AHA) "National Wear Red Day" to help in the fight against heart disease – the leading cause of death in women. Wear Red Day is an important part of the American Heart Association's "Go Red for Women" movement – a program that builds awareness and gives women a plan of action to reduce the risk of heart disease and raise necessary funds for research.
Employees were encouraged to wear something red, donate a minimum of $5.00 (USD) and/or purchase a Go Red tote bag or reusable plastic cup, which allowed them to wear jeans to work on. Employees who made donations received a Go Red heart-healthy recipe booklet, pin or bracelet. At headquarters in Secaucus, New Jersey, a free blood pressure screening was also available to all employees.
To enhance the Go Red activities and promote healthy living among employees, the Corporate Outreach Programs department offered employees Zumba classes – a Latin-inspired dance fitness program that blends international music and dance steps to create a “fitness party”.A donation of $5 or more or the purchase of a Go Red promotional item, allowed employees to participate in the four classes that were held every Thursday during the month of February in the cafeteria.
Over 700 Panasonic employees from nine regional offices raised $5,000 (USD) for the American Heart Association. PNA HQ added $1,000 (USD) making the total donation to the AHA $6,000(USD).