Panasonic Corporate Citizenship News

Panasonic is working to create a more sustainable world.
Individual employee also carries out proactive social activities as global citizen with the theme "education and coexistence".


An encouraging mail from Tanzania

We appreciate very much the encouraging mail from Mbola Millennium Villlages in Tanzania.

I hope all is well. May I take this opportunity to share with you a very moving photo showing our staff at the Mbola Millennium Villages Project, sympathizing with the Japanese people following the recent earth quake disaster.  

Warm regards,



Japan: Panasonic wins the Grand Award in the first METI Career Education Award

An Eco-Monogatari (Eco-Story), an on-site social studies and environment learning program promoted by the Corporate Citizenship Group won the Grand Award in the first Career Education Award hosted by the Japanese Ministry of Economy, Trade and Industry (METI). The Career Education Award recognizes enterprises and organizations conducting "career education" projects that help children learn about the meaning of working and links between school education and the real world through the support of a work experience program and science experiments. As a result of assessments in the quality, promotion structure, and several other features of programs, Panasonic was selected as the most excellent program from 77 entries.

The Eco-Monogatari is a social studies and environmental learning program for considering relevant issues through the roles of people underpinning industrial production. With familiar home appliances as its theme, this program helps participants become aware of the fact that industrial products fulfill the role of supporting our lives and people engaged in manufacturing are making a wide variety of efforts to solve social issues while taking the environment into consideration. The Eco-Story was launched in 2008 and participants in the program, mainly on-site lessons, reached about 23,000 students at a total of 306 elementary and junior-high schools in 2010. The program is scheduled to be held at 400 schools in 2011.

Against the backdrop of growing expectations for companies' contribution in the field of education, we will continue to enhance our contribution to the support of next-generation development by making use of Panasonic's unique educational materials, such as the Eco-Story and Panasonic Global Eco Learning Program (PGELP).


Taiwan: Tree-planting in New Taipei City

As part of the Eco Relay for sustainable earth, the Panasonic Group companies in Taiwan took part in a joint treeplanting event named "Sustainable Forest 100: Going Green New Taipei City" held in the Fuzhou Park in Banqiao District on March 12. A total of 1,700 people including 600 individuals from nine Panasonic Group companies in Taiwan -- presidents, employees, and their families -- and citizens planted 10,000 seedlings of golden rain trees, Chinese hibiscus, and melastome with a view to preventing global warming and reducing CO2 emissions.

In line with the group-wide policy of becoming the No. 1 Green Innovation Company in the Electronics Industry, the Panasonic Group companies in Taiwan are promoting 'eco ideas' for lifestyles and business-styles and proposing ideas to more effectively use resources and energy in everyday life. One prime example is the release of refrigerators, washing machines, and air conditioners equipped with the ECO NAVI function in February this year, which has led to a reduction in household power and water consumption. Regarding environmental events, the promotion of the Love the Earth Citizens' Campaign involves a wide spectrum of people, ranging from employees to their families, friends, and even community residents.

The tree-planting event, in which Panasonic employees in Taiwan took part, was held by the New Taipei City's government not only to commemorate the 100th anniversary of the city's foundation but also to develop a more comfortable society in Taiwan and promote healthy living. With a keen awareness of our responsibilities as a member of Taiwan's corporate community, we will work together with you to preserve the environment in Taiwan and the rest of the planet.


Japan: Results report meeting held for businesses subsidized by Panasonic NPO Support Fund in 2010

The Corporate Citizenship Group of the Corporate Communications Division held a results report meeting for organizations subsidized by the Panasonic NPO Support Fund, which aims to help NPOs strengthen their organizational foundations in 2010. The event was held at the Panasonic Center Tokyo and attended by a total of 63 individuals, including representatives of the NPOs receiving subsidies, members of the fund's selection committee, and other NPO-related officials.

The Panasonic NPO Support Fund is one of the main programs of Panasonic's corporate citizenship activities focusing on two key areas: the environment and the next generation with the theme "education and coexistence." This fund hopes to promote sustainable growth for citizenship activities that are working to solve social issues in areas related to children and the environment, in order to realize a sustainable society.

To this end, the fund provides comprehensive financial and consulting-based support for initiatives to strengthen the organizational foundations of various NPOs. In 2010, applications for subsidy grants were received from a total of 256 businesses from across Japan, and the 22 businesses that were ultimately selected to receive support each gave presentations at this meeting on the contents and results of their activities over the past year.

Meeting participants made positive comments: "This was a very valuable opportunity to share our passion for tackling a common theme; that is to strengthen our organizational foundations."

The members of the fund's selection committee offered their encouragement to NPO officials by stating, "Since NPOs' reason for existence is to change society, please improve your organizations with a view to achieving your visions in the future. As organizational foundations are like weakening muscles, we ask you to continue to constantly and dynamically strengthen organizational foundations to prevent them from weakening." Attendees mutually raised their awareness aiming for further development.

Japan: Pine tree seedlings planted at Hakata Bay

A great pine forest called Chikuzen-hachimatsubara is spreading along the coast of Hakata Bay in Fukuoka and has protected the city of Hakata from wind and flood damage. To preserve this beautiful pine forest, in March of every year, an NPO called The Hakata Pine Field Dream hosts an event that sees pine tree seedlings planted at Uminonakamichi Seaside Park. This year's tree-planting event was held on March 5. 

As part of Panasonic's Eco Relay for sustainable earth activities, a total of 72 people took part in this event, including members of Panasonic System Networks Co., Ltd. and their families, as well as members of the Matsukyu Association (former employees' association) and the Kyushu Panasonic Family Association.

Thanks to the calm and warm weather, 240 people -- not only from the Panasonic Group but also students and other volunteers -- planted 1,900 seedlings, up 900 from last year.

The Panasonic Group's participation in this project dates back to 2001. Each participant pays 500 yen as a participation fee, which is used to purchase pine seedlings, and becomes a "green shareholder" of pine seedlings, dreaming of a grown-up pine forest in thirty to fifty years time.