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Individual employee also carries out proactive social activities as global citizen with the theme "education and coexistence".

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Europe: Kids school - eco learning update report

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The 'kids school - eco learning' programme* is taking off nicely. As one of the targets of our new European 'eco ideas' declaration, we aim to educate 100,000 children on the environment by March 2013. CEO of Panasonic Europe, Mr Laurent Abadie, kicked-off this programme with a keynote speech at the beginning of December 2010. 

Europe has different languages, different education systems, different governmental regulations on education, different culture, etc … it is not easy to promote this Pan-European project. However, each country's CSR team are trying really hard to promote this programme, believing this will give a positive impact to society.

From Romania, we have received amazing news - 4,000 children have joined the programme already! Panasonic Romania(PRO) involved all their employees and approached schools via the Minister of Education, school directors and eventually they encouraged 7 schools in Bucharest (1,900 children) and 9 schools in the countryside (2,500 children) to participate in this programme. PRO will hold a national Eco Picture Diary competition ceremony in a major department store in Bucharest on 22nd February and invite the media to attend.

They are planning to promote the programme even further and aiming to become the leader in Romania regarding eco kids education in the next 5 years.

We have also received positive reports from Italy, Germany, UK (Wales) and Turkey. We look forward to reporting on more participation on this programme in the near future.


* 'kids school - eco learning' programme
A newly developed environmental education programme by Panasonic Europe. The special websites contain education materials designed by an NPO called FEE (Foundation for Environmental Education), PGELP by Corporate Citizenship Group and KWN video films. Primary school teachers can download the materials from the websites and customise lessons according to their needs and pupils between 7 and 11 years learn about climate change, biodiversity and other eco-related topics.
While learning about what it means to be eco-friendly and to protect our environment, children keep an Eco Picture Diary (provided by Communication Team) to recap their learning and participate to national and international Eco Picture Diary awards. Panasonic Europe also encourages our employees in Europe to voluntarily engage in promoting the programme to schools - we believe it is very important for us all to understand our global strategy to become a Green Innovation company, by being involved in this eco education programme individually.


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