Panasonic Corporate Citizenship News

Panasonic is working to create a more sustainable world.
Individual employee also carries out proactive social activities as global citizen with the theme "education and coexistence".


Japan: Panasonic representatives take part in BOP seminar at One World Festival

The 18th edition of the One World Festival, "an international festival to exchange, interact, and cooperate with others around the world," was held on February 5 and 6, and attended by a grand total of over 10,000 members of the public and students. As part of the event, General Manager Wataru Yokogawa of the Corporate Citizenship Group and Manager Hiroyuki Kakuchi of SANYO Electric joined Masamichi Yamagami of AMDA Multisectoral & Integrated Development Services (an NPO) for a BOP-oriented discussion on using Life Innovation Containers and Eneloop lanterns to help provide aid to developing nations. The discussion was chaired by Hirohisa Seike, board member of Japan International Food for the Hungry.

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Japan: Panasonic Eco Relay - Reed-cutting activity on Lake Sainoko off Lake Biwa

A reed-cutting activity took place on Lake Sainoko, located just off the larger Lake Biwa on February 12. Similar activities have been hosted by the Higashi-Omi (East Shiga) Water Environment Self-Governance Association and other such groups over the past ten years, and Panasonic Electric Works has played an active role since 2004 as part of its employee volunteer activities.

This year, employees from across the Panasonic Group were encouraged to take part, and a grand total of 110 people, including five participants from SANYO Electric, ultimately gathered for a busy day cutting back the reeds.
Lake Sainoko fulfills a number of important functions for Lake Biwa, the largest lake in Japan, such as helping to clean its water and protect its native ecosystem. As such, it was registered for protection under the Ramsar Convention as a lake of high natural importance in October 2008.

The day of the activity was blessed with clear weather, and provided a great opportunity for participants to learn and think about the environment of Lake Biwa. The objective of the Panasonic Eco Relay initiatives is for individual
employees throughout the world to actively conduct their own environmental activities as global citizens, and contribute to the development of a sustainable global environment and society.


Japan: "The Roots of Music" concert: international collaboration through gospel and jazz music

A charity salon concert was hosted for the benefit of aid activities in South Africa on January 30.

Performing gospel songs were Duduzile Nkabinde and Selina Muraba, who had been invited to Japan from South Africa by the Japan International Volunteer Center (JVC)*, an international NGO. Appearing as jazz pianist was Michiko Ogawa of the Corporate Citizenship Group at Corporate Communications Division. Both performances attracted more than the official capacity of 30 people at the Maestrora Music Academy salon that served as the venue for this event, making for a fervent atmosphere that contrasted sharply with the cold of winter outside. The concert was opened with an introduction by JVC staff to the activities currently being conducted by the NGO in South Africa. Ogawa's jazz piano performance was accompanied by adlib vocals in a style resembling the two visitors from South Africa. The performance of gospel music by Nkabinde and Muraba then included both traditional songs and an original song about testing for HIV. The climax of the event then came with a session by all three performers. The audience was blown away by the beauty of their rendition of "Amazing Grace," before bursting into applause at the conclusion of "We Shall Overcome."

The total proceedings of 130,000 yen from this concert have been donated in their entirety toward the activities of JVC. The money will allow 26 persons who have been diagnosed as HIV-positive to undergo training for AIDS treatment.  One of the gospel singers at the concert, Selina Muraba commented, "I am truly happy to have been able to meet Japanese people who believe in transcending the boundaries between those giving and those receiving aid in order to make our society better."


*The specified non-profit organization, Japan International Volunteer Center (JVC), is an international NGO working in nine different countries across Asia, the Middle East, and Africa. Established in 1980, the center is now a beneficiary of the Panasonic Heartful Club. For details, see

Japan: The 2011 Japan Prize Laureates Announced

The 2011 Japan Prize Laureates were announced at Press Conference held in Tokyo on January 25.

The Japan Prize Foundation will award the 2011 Japan Prizes to Dr. Dennis Ritchie, Distinguished Member of Technical Staff Emeritus at Bell Labs, Dr. Ken Thompson, Distinguished Engineer at Google Inc., in the field of "Information and Communications" for their contributions to the development of the operating system, UNIX.
Dr. Tadamitsu Kishimoto, Emeritus Professor at Osaka University, and Dr. Toshio Hirano, Professor at Osaka University will be awarded the prize in the field of "Bioscience and Medical Science" for their discovery of interleukin-6 and its application in treating diseases.
They will be formally honored at the Presentation Ceremony to be held in Tokyo on April 20, 2011.

For more details, such as Citation for the Award, Curriculum Vitaes of the Laureats, and also Digest Video of the Press Conference, please visit our website at

The Japan Prize Foundation was established in 1983 with the support of Panasonic's founder- Konosuke Matsushita, for the purpose of supporting people around the world in all fields of science and technology through the Japan Prize


China: Environmental education promoted more widely with PGELP

Panasonic first began promoting environmental education activities for children in China in June 2009. In order to further accelerate these activities, the Panasonic Corporation of China (PCN) Environmental Affairs Promotion Office held training sessions last autumn in six different Chinese locations to teach employee lectures about the five modules of the Panasonic Global Eco Learning Program (PGELP), which has been developed by the Corporate Citizenship Group.

In December 2010, PFSS and PRDCS host similar activities based on the Eco Lifestyle module, and PCN in Beijing using the Global Warming module. This was then followed by further events based on the Biodiversity module by PAVCX and PMX in Xiamen during January 2011, as the company continued its efforts to develop this program throughout the country.

As a result of such initiatives, Panasonic has now provided environmental education to a total of 72,561 children throughout China as of January 31, 2011. The company will continue to promote similar environmental education initiatives using PGELP in future.

Meanwhile, in December 2010, seven companies based in the Shanghai region of China PMCN, PFI(CN), PITSH, PICN, PPDS, PMSH, and PHAMOS worked together to hold environmental education activities for some 3,770 local children.

In addition to the normal lesson contents, this initiative also increase three widescale educational events hosted with the cooperation of the Shanghai Pudong New Area Youth Center and the Shanghai Ocean Aquarium. Panels teaching the children about protecting their favorite marine life were hung on the walls of classrooms in the youth center, and served to promote both Panasonic's environmental education curriculum and the aquarium's efforts to protect this marine life and help prevent global warming.