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Panasonic is working to create a more sustainable world.
Individual employee also carries out proactive social activities as global citizen with the theme "education and coexistence".

Global Home About Us > Sustainability > Corporate Citizenship Activities >  Panasonic Corporate Citizenship News > Europe: Panasonic Iberia receives European CSR Award

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Europe: Panasonic Iberia receives European CSR Award

Panasonic’s “European CSR Award” is an annual award to recognize,
encourage and reward “excellence” in CSR practice by companies
operating in the European region. The Award is intended to focus on
activities or projects which are associated with at least one of the
following ‘pillars’ which are integral parts of Panasonic Europe’s CSR
strategy: environmental innovation, workplace improvement activities
and contribution to society.

In recognition of the company's ongoing innovative CSR project "CLIC",
the CSR Award for 2010 has gone to Panasonic Iberia. CLIC actually
stands for "cultivating crazy ideas (for business innovation)". After
restructuring, Panasonic Iberia held motivational creativity workshops
and then a contest between four CSR projects, with a high level of
employee engagement. The winning project is the "Panasonic Forest",
which is to be financed through cost savings made by eco innovation
within the office. The award went to Panasonic Iberia because, during
difficult times when a company would normally cut the budget for CSR
as the first step, encouraging employees to be engaged in CSR activities
is very important and highly regarded. This project has shown, that CSR
is not just donating money or time to charities/schools or planting trees,
but something we need to understand as being at the core of the
business. Especially the motivation of the employees needs to be in
focus.

eu-CSR Award.jpg

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