Panasonic Corporate Citizenship News

Panasonic is working to create a more sustainable world.
Individual employee also carries out proactive social activities as global citizen with the theme "education and coexistence".

Japanese

Japan: Environmental education program in Sasayama

"Session 5: Cooking with the black beans we have grown" of the Eco Learning Program in Sasayama was held at the Sasayama Children's Museum (Sasayama City, Hyogo Prefecture) on December 19, 2010, with a total of 47 people (23 children and 24 adults in 19 families) taking part. Four Panasonic employees were also present as volunteer staff for the event.

This Eco Learning Program formed part of Panasonic's project to bring up responsible children for the future of the Earth. With an emphasis on food, farming, and the natural environment, activities began in June with the planting of
black bean seedlings, and continued until the beans were harvested in this latest session. 

The events conducted on the day were as follows: 
  • ook back over six months of black bean growth
  • Making black bean rice and the renowned Sasayama boar meat soup using the harvested beans
  • Biological survey of the paddy field soil
  • Compiling a book of memories from the past six months

Parents and children reflected on their memories of the various activities conducted, including planting the beans, playing in the river, going mounting climbing, camping, and harvesting vegetables.

Comments offered by the participants included "The children really enjoying doing something they would not experience in their daily lives" and "I definitely want to come again next year." The Corporate Citizenship Group will continue to promote this project to bring up responsible children for the future of the Earth in future.

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Japan: Students from Singapore Take Part in Home Appliances Company Eco Factory Tour

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Two fifth-year students from the Si Ling Primary School and three second-year junior high school students from the Raffles Institution in Singapore paid a visit to the Home Appliances Company on December 13, 2010. The children enjoyed an Eco Learning Program at the Eco Station facility, a tour of the company's refrigerator factory, and an
'eco ideas' exchange event with elementary school students from Kusatsu City.


The five children had been members of the winning team at an eco learning competition hosted as part of a joint environmental program (designed to cultivate nextgeneration leaders of environmental initiatives) organized by Panasonic Asia Pacific Pte. Ltd. (PA) and the Singapore National Environment Agency. Part of their prize was
to come to Japan for further environmental education.

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At the Eco Station, which had just completed renovations in December, the children enjoyed a lesson about global warming by Kazunori Sugiyama of the Environmental Affairs Center. In the afternoon, the children took part in an 'eco ideas' exchange event with fifth-year students from Kasanui-higashi Primary School in Kusatsu City, where they gave a presentation on the activities that won them the top prize at the competition.
The elementary school students from Singapore spoke about "hand-made desks using recycled materials (aluminium and stainless steel cans)," while the junior high school students talked about "using organic materials (such as palm and sugar cane) to make paper without deforestation."

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The Japanese students from Kasanuihigashi Primary School also introduced their own initiatives to conserve the natural environment around their school. They also asked the visiting students a number of questions, such as how difficult it was to manufacture the desks, and how large pieces of paper they were able to make. A commemorative tree-planting ceremony was held at the school, before finally the students visited the Biyo Center by Lake Biwa to observe development experiments designed to improve the lake's water environment. 

The Home Appliances Company plans to use the Eco Station facility to promote further activities in future that will help the next generation to target global environmental issues.

Global: First battery classes held at special schools in Japan and Brazil

The General Affairs Group at Energy Company held a Battery Class for 24 second-year junior high school students at Osaka Shisei Special School on December 6. The company has previously invited students of special schools to take part in factory tours, but this was the first time it actually had visited a school to offer such a lesson.The teachers were highly enthusiastic about the event, with one commenting "The students concentrated harder and showed more interested than they would for a normal lesson. They were very keen to take their work home with them, show their families the batteries they had made, and use them to illuminate miniature light bulbs. Their success and the praise they earned will give them great confidence for the future."

Meanwhile, Panasonic do Brasil Limitada (PANABRAS) also hosted a Battery Class for 22 students at the Fonta da Vida School for the disabled on November 29. In the past, PANABRAS has offered a number of battery classes in Sao Paulo, but this particular activity was the idea of young employees at the Sao Jose factory, who wished to provide a similar opportunity to children with disabilities.The main instructor for the day was Alessandro Ferritti, who works in the Sao Paulo showroom, with a total of nine members of staff taking part. The children cheered excitedly when the miniature light bulbs were illuminated.

Energy Company plans to further its educational activities and contribution to society through continued Battery Classes in future. The General Affairs Group also plans to work with the Dry Battery Business Unit to host Global Battery Classes at overseas sites.

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China: Children's Eco Learning Program & Tree Planting

5 Panasonic Companies in Hong Kong had conducted the second workshop with "Shek Lei St. John's Catholic Primary School" on 10 Nov 2010. This time, the target audiences were primary 3 students in which total 100 students had participated.

Besides keeping the experimental exercise about the differences between traditional bulb and fluorescent bulb, we modified the contents and added 2 new topics - "Global Warming" & "Biodiversity"; in order to fit students' learning capability. The contents were lively and easy to understand, thus, students shown their enthusiasm in participating the Q&A session. Lastly, we ended the program with "eco-DIY" which stimulated students' creativity in using wasted materials.

After 1-hour workshop, all students were graduated successfully! We hope they could share what they've learnt with their families and put into practice in their daily life, save the earth together!

The Tree-Planting Activity at the Panasonic Shanghai Zone, an event held every year from 2009, was conducted along the main road in the Zhangjiang Hi-Tech Park in Pudong New Area, Shanghai, on the morning of December 16, 2010. A total of more than 100 representatives from the ten companies listed below, including both executives and their employees, took part in the event:
Panasonic Corporation of China,Panasonic Industrial (China) Co.,Ltd. ,Panasonic Home Appliances Microwave Oven (Shanghai) Co.,Ltd. ,Panasonic Plasma Display (Shanghai) Co., Ltd. ,Panasonic International Trading (Shanghai) Co., Ltd. ,Panasonic Semiconductor (Shanghai) Co.,Ltd. ,Panasonic Energy (Shanghai) Co., Ltd. ,Panasonic Finance (China) Co.,Ltd. ,Panasonic Magnetron (Shanghai) Co., Ltd. , Panasonic Advertisement Shanghai Co., LtdAs a group, the participants planted a total of 1,200 trees, helping to boost the green scenery of the Pudong New Area significantly.

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Vietnam: Two video clips of 2010 KWN Vietnam were awarded at the 4th Vietnamese National Environmental Film Festival

On December 29,2010,Panasonic Vietnam participated the 4th Vietnamese National Environmental Film Festival Award Ceremony. In October, two video clips on environmental theme of 2010 KWN program, one from KWN team of Lomonosov secondary school named "onvenient and Harm" and one from KWN team of Phan Chu Trinh secondary school named "The Circle"were submitted to the Film Festival. Being the youngest candidate, the
students had a little experience in film production compared to other film makers. The "Convenient and Harm" of Lomonosov students was awarded the second price and "The Circle" of Phan Chu Trinh students was presented the consolation prize. According to the opinion of one jury, the video clips of students were very cute, very interesting. It
showed their students’ fresh eyes and thought about the environmental issues and their own way to protect our environment.

The Vietnam National Environmental Film Festival is organized every three years by Vietnamese Ministry of Natural Resources and Environment in conjunction with Vietnamese central television and Vietnamese Cinema Association since its first held in 1998. This year, there were 131 submitted films of different types from Vietnamese central and municipal televisions. This is the highest quantity of 4 times organizing this festival. It means that environmental issues has attracted the attention of a lot of people and the film festival was implemented better and better. The jury gave very good comment on the quality of the participated films this year. The festival is one of the way that Vietnamese Ministry of National Resources and Environment would like to raise up a awareness of community in
protecting, and improving the environment.

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