Venezuela:Recovery of "REDOMA DE LA TRINIDAD"
Panasonic de Venezuela (PAVECA) has started it's CSR project of recovering the iconic sub-urban space "Redoma de La Trinidad", located in the Baruta District of Caracas city. Along with the local authorities, the activity included tough cleaning and gardening for the space to be a park for the community to enjoy.
35 volunteers of PAVECA helped in the removal of the garbage found in the place and started the plantation of almost 1400 plants. The CSR activity was witnessed by all of the cars and motorbikes passing through this very busy area and doubtfully brought interest on the started project.
The plants were chosen as the most fitted vegetable species for the local environment, with the prospective of a great ornamental visual effect for a public garden. There was also a strategic reason to choose those plants: to be able to attract once again those local birds that probably escaped due to the traffic and aggressive building development. Once the project advances with another session of massive planting, maintenance with watering and gardening, the La Trinidad's roundabout should result as an eco-friendly space for the people to enjoy by doing exercise or doing bird watching. This project is planned to be fully developed in matters of 6 months, and will get a one year formal compromise with the local authorities to be sponsored by Panasonic.
PAVECA has done in house PR effort to get a public awareness. There is a strong belief that by giving a good corporative example, there will be a role model effect that could drive other companies to create their own eco conscious activities with the community surrounding the zone.