Panasonic positioned the household fuel cell as one of the key products for "living in harmony with the global environment," and set up a dedicated development team in 1999, which has worked on the full-scale development of technologies and products.
Panasonic is now promoting fuel cells as one of the most important business categories of the Panasonic group in line with its vision, namely to become the No.1 Green Innovation Company in the Electronics Industry in 2018, the 100th anniversary of our founding.

(As of October 2013)
Year Panasonic Move in the industry
Basic technology development
  • Started basic technology development by the project team.
Development of technologies for commercialization
  • Fuel Cell Commercialization Conference of Japan (FCCJ) was established.

Product development
  • Launched a commercialization project and started developing a large-scale field test model.
  • Exhibited our fuel cell at the World Gas Conference. (Photo-01)
  • Announced a model for the large-scale field test.
  • Household fuel cells and related technologies were chosen for the Global 100 Eco-Tech Awards.
Large-scale field test
  • Held a shipping ceremony of the large-scale field test model. (February)
  • Installed the first product for the large-scale field test in the prime minister's official residence. (Photo-02)
  • Started introduction to the market for the purpose of large-scale field test.
  • Transferred the promotion base to the Appliances Company towards achieving general sales
  • Exhibited the actual product at the G8 Hokkaido Toyako Summit and demonstrated the "fuel cell operation for a footbath".
  • Released a new model with electricity generation efficiency and durability improved to meet actual use conditions.
  • Set up a new fuel cell plant at the Kusatsu site (Shiga Prefecture) (Photo-03)
  • Started mass production of the new model at the Kusatsu Plant.
  • Held a shipping ceremony of the new model. (Photo-04)
  • Decided to call all household fuel cell cogeneration systems "ENE FARM".
  • Fuel Cell Association (FCA) was established.
General sales
  • Major city gas companies started general sales of ENE FARM.
  • "ENE FARM --- Helping to Establish Japan as an Environmentally Advanced Nation"
    Six companies including gas companies made this joint declaration towards the start of general sales of household fuel cells ahead of other countries. (Photo-05)
  • Started general sales of ENE FARM. (May)
  • The Fuel Cell Association won the Award for Excellence at the 2009 Nikkei Superior Products and Services Awards.
  • Announced the release of a second generation product for general sales (2011 model) jointly with Tokyo Gas Co., Ltd. (February) (Photo-06)
    New product launch event
  • City gas companies started sales of the new product (2011 model). (April)
  • Cumulative total household fuel cell production reached 10,000 units (Oct.).
    Cumulative total production: 10,000 units
  • Cumulative total household fuel cell production reached 20,000 units (Oct.).

  • Released a new product (2013 model), the third general-sales model, jointly with Tokyo Gas Co., Ltd. (January).
    Release exhibition for 2013 model
  • Released a new household fuel cell for condominiums jointly with Tokyo Gas (October).
    Launch event for the condominium model
  • Released new 2015 models (fourth-generation models) jointly with Tokyo Gas for general sale (February).

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